Dacia: The Auction

Every day millions of people sell all kinds of items to fund their personal projects. Football items are among the most auctioned, unfortunately they don't always get the amount of money a person might be hoping for. As a main sponsor of Udinese Calcio, Dacia collected 11 old jerseys from fans online and raised their value on the pitch, by getting the players to wear fans' jersey and during the match these shirts were auctioned online. The proceeds of "The Auction" helped the 11 owners of the shirts to fund the projects they were working on. Agency: Publicis Italy.