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Radio

McDonald's: The Chicken Rap


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McDonald's, Lebanon's leading fast food retailer, wanted to continue to promote its new Chicken Wraps. So, we continued to use radio, a cost-effective mass-media channel in Lebanon. And we knew from the previous radio ad versions that conventional radio wouldn't be enough. We needed to disrupt the radio ads that people heard in their cars, at homes, or in their offices, making them pay attention to McDonald's Chicken Wraps. So, once again, we chose a popular music genre in Lebanon: Rap music. And created the ultimate "Chicken Rap" to promote the Chicken Wraps ;) This time, we created the ad, by combining the sounds of real chickens clucking into rap beats and rhythms. Making the raps more authentic than ever.
Agency:FP7/McCann, Beirut
Other credits

Emile Atallah – Managing Director – FP7/BEY



Karim Kazan – Executive Creative Director – FP7/BEY



Rosy Mouallem – Art Director – FP7/BEY



Elie Fakhry – Art Director – FP7/BEY



Ribale Rayess – Art Director – FP7/BEY



Karim Kazan – Copywriter – FP7/BEY



Tahaab Rais – Regional Head of Strategic Planning – FP7/MENA



Carl Bou Abdallah – Planning Manager – FP7/MENA



Salim Fayed – Account Director – FP7/BEY



Petra Berbari –Account Executive – FP7/BEY

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