Ford S-Max: Spread Your Wings

In this commercial for Ford, via Ogilvy, London, we see a series of situations where small birds are getting about by hopping on the ground or hitching a ride on an escalator, a window cleaners cradle or even a skateboard. The reason for this becomes apparent when we see a caption, which reads, ‘Wouldn’t it be a shame if birds never used their wings’. Finally, we see two people getting into a Ford S-MAX and metaphorically spreading their wings as they drive off together.