D&AD Awards 2008 Call for Entries: Stefan Sagmeister - 'But is it a Pencil?'

The second in the series of animated films for the D&AD Awards 2008 Call for Entries - Stefan Sagmeister describes the creative process behind his Yellow Pencil-winning AIGA Detroit poster. The film may answer the question, ‘But is it a Pencil?’ but it raises just as many about the nature of creativity and the creative process itself. Krzystof Bierski and Camila Carlow from Goldsmith’s College, London – a Student Awards 2007 in-book team – animated the film.