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Drench: Brains
Britvic’s drench® water is launching a new TV and digital campaign on the 13th May, created by CHI&Partners London, which builds on its positioning around mental hydration. Instead of talking about its provenance (from Yorkshire) or purity (100% spring water), drench’s message is focused on the benefits to mental performance of staying hydrated. The TV campaign features the puppet ‘Brains’ from Thunderbirds, giving the performance of a lifetime while keeping himself topped up with drench® water. Proving that “Brains perform best when hydrated”, he dances to the 90’s dance classic “Rhythm is a dancer” with a unique combination of moves from crumping to knee slides.
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