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Britvic’s drench® water is launching a new TV and digital campaign on the 13th May, created by CHI&Partners London, which builds on its positioning around mental hydration. Instead of talking about its provenance (from Yorkshire) or purity (100% spring water), drench’s message is focused on the benefits to mental performance of staying hydrated. The TV campaign features the puppet ‘Brains’ from Thunderbirds, giving the performance of a lifetime while keeping himself topped up with drench® water. Proving that “Brains perform best when hydrated”, he dances to the 90’s dance classic “Rhythm is a dancer” with a unique combination of moves from crumping to knee slides.

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Client:	Britvic
Agency:	CHI&Partners, London
Production Company:	Rattling Stick
Director(s):	Ringan Ledwidge
Creatives:	Ewan Paterson (Executive Creative Director) Ewan Paterson (Art Director) Ewan Paterson (Copywriter) Sally Humphries (Producer) Ben Clark (Agency Producer) Director of Photography - Ray Coates (Photographer) Production Designer - Nick Foley Oates (Designer)
Country:	United Kingdom
Other Credits:	Editor - Richard Orrick @ Work Post Post Production - The Mill Post Production producers: Gemma Smith & Laura Brooks 3D Animators: James Sindle, Jesus Parra and Josh Fourt-Wells VFX supervisors on shoot: Hitesh Patel & Rich Roberts Flame Ops: Barnsley Audio post-production: Aaron Reynolds @ Wave Puppet Maker: John Roberts @ Puppet World – www.puppetcraft.co.uk Lead Puppeteer: Ronnie Le Drew – www.ronnieledrew.com Pupeteers: Sarah Wright, Sue Dacre & Libby Granger Strategic music consultant: Dave Bartram @ The Band Brand Association Track: ‘Rhythm is a Dancer’ by SNAP courtesy of Luma Music, Universal publishing and Warner Chappell publishing.

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