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Top 6: June 4th 2008
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Axe: Paranoid EyeTop 6: June 4th 2008
“Paranoid Eye” is the new TVC from Vegaolmosponce Buenos Aires developed to support the new Axe global Anti Perspirant variant from Unilever: Axe Dry Sharp Focus. This time, the challenge for the agency was to develop a global campaign to support a true key resonant insight for the target: “when you check your perspiration, you lose the girl”. The commercial was shot by Traktor. It tells us the story of a guy that couldn’t help checking his sweat every time he met a girl. “Paranoid Eye” will be aired in different geographies, such as UK, Latin America, Australia and New Zealand.
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