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Hell Pizza as a brand often use controversial and unconventional methods in their advertising. In 2008 they created a new $10 Classic Pizza range, with simple flavours - ideal for children. To launch the pizzas Colenso BBDO decided to make an inappropriate ad that would appear to be aimed at kids, but would actually catch the attention of their parents.

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Client:	Hell Pizza
Agency:	Colenso BBDO, Auckland
Production Company:	Colenso BBDO Auckland
Director(s):	Nigel Sutton
Creatives:	(Executive Creative Director) Karl Fleet (Deputy Creative Director) Rebecca Johnson-Pond & Kimberley Ragan (Art Director) Kimberley Ragan & Rebecca Johnson-Pond (Copywriter) Nigel Sutton (Agency Producer) Fiona Hayden (Editor)
Country:	unknown
Other Credits:	Account Director: Scott Coldham Account Manager: Kate Smart Sound design: Liquid Studios

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