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Nike EMEA: Men Vs Women


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In the campaign from 72andSunny , Los Angeles men are pitted against women around the world to see who can rack up the most kilometers on the Men vs Women challenge leaderboard at nikeplus.com.
Credits Other credits

CLIENT: Nike EMEA

PRODUCT: Nike+

TITLE: “Men VS Women”

LENGTH(S): 90” (web), 60” & 2x 30” TVC

FIRST AIRDATE: March 13, 2009



Clients: Nike EMEA

EMEA Brand Connections Director: Enrico Balleri

EMEA Advertising and Content Manager: Marcella Fauci

EMEA Brand Communications Manager: Oliver Eckart



Agency: 72andSunny

Writer/CD: Jason Norcross

Brand Team: Alex Schneider, Evin Shutt, Megan Woods

Director of Film Production: Sam Baerwald

Business Affairs: Jessica Reznick



Production Company: Biscuit

Sr. Executive Producer: Shawn Lacy



Editorial: Spotwelders

Editor: Robert Duffy

Editorial Producer: Carolina Padilla

Asst Editor: Patrick Murphree

Executive Producer: David Glean



Post Production: The Mill, Los Angeles

Flame Artists: Giles Cheethum, Tara Demarco

Producer: Arielle Davis



Audio Post: Lime Studios

Mixers: Rohan Young, Joel Waters

Sound Design: Rohan Young



Telecine: CO3

Colorist: Stefan Sonnenfeld

Producer: Rhubie Jovanov



Music Artist: Gnarls Barkley

Song: “Run (I’m a Natural Disaster)”

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