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Audi: Injection
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BBH London, The Mill and Stink have teamed up to create ‘Injection’, the latest spot for Audi which demonstrates the car maker’s Turbocharged Direct Injection (TDI) technology. The 40 second advert uses images of droplets of blue liquid passing through the eyes of needles to visually represent the precision of Audi’s TDI technology, a key feature of the new Audi A6 TDI. To achieve the effect of liquid shooting through various different formations of needles, The Mill composited many takes of fluid into plates containing the needles.
Telecine: Adam Scott Related |
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