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Google / Nexus One: Converge


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Google and Youtube selected among thousands of Youtube partners a select few with varied visual style and followers to help in creating an online ad campaign to launch the Google’s new phone, the Nexus One. It was all very hush hush, and the chosen few were invited to Google’s Mountain View headquarters in Northern California to brief them.Spot produced in house.

Andrew Huang of Moo Studios created this spot. The only parameters were to help market the phone and have a concept that wasn’t simply product placement. The filmmakers were given a modest budget, and asked to create something in their personal style that would be consistent with their Youtube channel’s aesthetic but communicates something about the phone, it’s various new androids apps and features.
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Andy Huang was director/dp, handled all FX, graphics, editorial, and music/sound design himself

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