TV: Your Singapore

BBH Asia Pacific has launched a new destination brand campaign for the Singapore Tourism Board (STB) - 'YourSingapore' - which invites visitors to personalise their Singapore experience. YourSingapore is a brand idea built on the unique truth of Singapore - that its breadth and depth of attractions is so accessible and user-friendly, that visitors are able to personalise their trip according to what they like, when they like it. The site - www.yoursingapore.com - just like the destination, allows you to make Singapore your own personalised experience.