Elave: Elave Lab - Nothing to Hide

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Elave has exposed its controversial new viral campaign which parodies every cosmetics and personal hygiene ad that uses a laboratory setting with one revealing twist - everyone from the presenter to the lab technicians to the research subjects are completely naked. Elave states its products are chemical- free; therefore they have nothing to hide!

The audience is first welcomed to the Elave Institute, and then taken on a tour of its sophisticated and clinical surroundings. As we’re led through the highly stylised laboratory, we’re instructed on the chemical-free nature of the Elave range. Diagrams are drawn, water is tested, slides are inspected – all by a completely nude research staff. A staff who - along with the presenter and the product range – have no qualms at all in showing that they have “nothing to hide”.

The risqué campaign directed by Brendan Donovan of Prodigy strongly reinforces the message that Elave’s products contain no worrying irritants or chemicals that may be linked to serious skin conditions.

Brendan Donovan of Prodigy says, “Elave is a high-grade parody with some great dead-pan performances, a few very shapely breasts, and a couple of mighty large wangers. Thanks to our very brave cast, and a dedicated crew who managed to perform the entire job with their eyes shut”.