Anti smoking: World Smokefree day

Description
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I was trying to entertain, yet give people a message at the same time. If you watch and listen to the commercial carefully it hits a deep spot and tells you a lot, but without being too in your face. That’s what some judges picked up, and why I think we got the award.

Creative Commentary
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‘Wishes’ began as a germ of an idea by a young staff member at film and video company ‘Sauce’. Lloyd Baptista had a good idea for a fresh approach to promoting the Smoke-free message, but that’s about all he did have. He went on to secure the support of his employers so he could develop the concept, to collaborate with the health sector, and to elicit the support, for free, of many people within the advertising industry.