TV   AUSTRALIA    May 12, 2008 09:36

Every fortnight, Cannes regular and creative commentator Rob Belgiovane, creative partner of BWM Sydney, reviews some recent Campaign Brief Bestadsontv.com spots from around the world for the Australian public on Channel 9’s Today Show.

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GUEST JUDGE /BEST AD OF THE WEEK   ASIA    May 13, 2008 20:37

This week's guest judge is Tham Khai Meng, co-chairman, Asia Pacific, executive regional creative director, Ogilvy & Mather Asia Pacific, one of the world's most awarded creative directors with more than 20 years experience in advertising working in London, New York and across Asia.
Under his leadership the network has risen through the regional and global creative rankings to be crowned 'Creative Network of the Year' by Campaign Brief Asia for seven consecutive years. Khai has been named the 'Number One Creative Director' for the same period.
According to The Gunn Report, Ogilvy's massive strength lies in Asia, where the network contributes more than 40 per cent to Ogilvy Worldwide's award tally. The Asian network continues to prove its creative depth by having seven offices featured in the report's 'Most Awarded Agencies in the World' line up.
In 2005, in recognition of Khai's creative innovation to drive the Ogilvy Asia Pacific network to its present leadership position, Khai was awarded Media magazine's 'Regional Head of the Year' accolade: a first for a creative.
In the same year, Khai became the first Asian to chair the Clio Jury; he also served as the keynote speaker at the Clio Festival, Miami. New York based Advertising Age, a leading global industry commentator, named Khai 'One of the world's most influential people in the communications business'. He sits on the Board of three Temasek Holdings Companies, two Singapore Ministry Boards and the Executive MBA teaching faculty at Berlin University. Joining Ogilvy & Mather in 2000, Khai was elected to the Ogilvy & Mather Worldwide Board in 2005.

BEST TV
Funny lyrics, great music, brilliant talent, authentically shot. What.
There's even a storyline! For a caffeine product, it's brave and it breaks the mould. It appeals to a younger drinker like me. The Walk of No Shame TV spot stood heads and shoulders above the rest. Clear the shelves!

BEST PRINT
I wish I liked Kit Kat Take a break more. It has a fresh idea but it falls flat on its face, executionally. The photography is uninspiring, the art direction pedestrain and the layout, formulaic. The creatives failed to go beyond 'Here's the joke, here's the logo'. A crying shame. This brings me to my favourite ad, X-Rayfor Road Safety Seatbelts. I've not seen an X-ray of a skeleton done like this before, so this gets my vote. Above all, it has an idea, it's well crafted and it looks dangerous. I got the message. Job done.

BEST OUTDOOR
There are two contenders for the Silver. On balance, Hubba Bubba wins. Six feet of gum is helluva gum to write home to Mom about. Holding up a purple poster with yucky bright pink bubble gum is not something you see everyday on your way to work. This poster gets my attention, which is the first job of any outdoor. It's a bubble gum ad for Pete's sake, so let's have some fun with it. Mind, the Toyota Priusad got my full attention too. But it was let down by a poor headline, 'Respect the environment'. An alternative headline that sums up the story of how Toyota Prius can reduce carbon footprints would have saved the day (and the planet).

WORTH A LOOK   WORLDWIDE    May 16, 2008 10:20


A few weeks ago this year's Cannes Film and Press president, Craig Davis gave a speech to the Brasilian industry. Davis talks on Cannes, creativity and three emotions - envy, jealousy and humility. This is a 45 minute presentation (which we have compressed to a 34MB file) so if you are interested to hear what Davis has to say, put the kettle on and settle back.


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TV   UK    May 17, 2008 01:25


The Nicorette inhalator can stop you looking silly.


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PRINT   SOUTH AFRICA    May 17, 2008 01:21


Ogilvy Cape Town wanted to create a positive print campaign for WWF.

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PRINT   NEW ZEALAND    May 16, 2008 18:43


Why are some things more fascinating than others? Mercedes-Benz ponder this question in a print campaign from Colenso BBDO Auckland.

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OUTDOOR   UK    May 16, 2008 10:12


The brief to Saatchi & Saatchi London was to produce a poster campaign to promote Olay's Anti-aging properties. Women's ages were subtly subverted into different camouflage patterns. Each ad was produced entirely in CGI.

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RADIO   UK    May 16, 2008 10:09


Contagious Content encourage graduates to register with reed.co.uk to get a decent job.

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INTERACTIVE   UK    May 16, 2008 10:02


The FreeAgent Go hard drive is like your very own data takeaway. Explore the menu and place your order at our interactive takeaway shop to find out more.


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TV   FRANCE    May 16, 2008 09:52


All forms of energies are a source of progress in this spot from Saatchi & Saatchi Paris


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PRINT   AUSTRALIA    May 16, 2008 09:49


Inner Circle Rum was made by, and for, the four members of the inner circle. These teaser posters are part of a new campaign that includes TV, print and online (www.notmadeforyou.com.au).

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AMBIENT   CANADA    May 16, 2008 09:28


Dan Bergeron (aka fauxreel) has been very busy this past month plastering Canada with 324 seven-foot-tall Vespa Squarehead wheatpastes to promote the new Vespa S.

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PRINT   GERMANY    May 16, 2008 09:25


The goal was to create an attention-grabbing campaign for teaspack®ultra strong that plainly illustrates the product’s benefit. The communication was targeted on awareness for the product and its ultra strength. To demonstrate the performance of teaspack®ultra strong Jung von Matt/Neckar Stuttgart developed analogies for power and strengths with the motifs consisting 100% of adhesive tape.

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PRINT   INDONESIA    May 16, 2008 09:13


Big Babol print campaign from DRAFTFCB Indonesia. Big Babol’s, the leading gum in Indonesia, is known for its incredible elasticity - the more elastic, the bigger the bubble.

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DIRECT MARKETING   AUSTRALIA    May 16, 2008 08:51


Australian television network SBS sent DIY shrines to agency media buyers to let them know that theworldgame.com.au is where passionate football fans worship the beautiful game.


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LATEST ONLINE   USA    May 15, 2008 11:12


McKinney, Durham sponsors the non-profit event called the Triangle Corporate Battle of the Bands. All proceeds will benefit the Center for Child & Family Health (CCFH). The organization’s mission is to ensure that all children in North Carolina grow up in a healthy, nurturing environment free of trauma and abuse.

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TV   UK    May 15, 2008 10:24


BMW thanks the environment (in collaboration with its Efficient Dynamics technologies) for helping create the efficient BMWs ever. Amongst a plethora of green awards, BMW has been awarded 'Green Brand' of the year 2008 by What Car magazine.

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OUTDOOR   UK    May 15, 2008 10:09


A new medium called adbins for Quit, the stop smoking charity, shows a set of lungs, transparent in the middle so you can see all the discarded cigarette ends inside the bin.

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TV   CANADA    May 15, 2008 10:05


DDB Canada's 'Car Wash' spot for Subaru was directed by The Corner Store\'s Jorn Haagen. "If scripts were measured in calories, this is about as close to an Elvis-sandwich as you’d get," said Haagen. "And while the rest of the world keeps obsessing over diet-advertising...don’t blame Canada. Because some of the best comedy spots I can think of are great just because they’re so wrong they’re right."

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TV   USA    May 15, 2008 08:30


PC continues to complain about Mac in this new Apple series from TBWA\Media Arts Lab, Los Angeles.

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