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Automotive: Volkswagen Eos


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Volkswagen Eos - For a land of contrast. After seeing the roof retract into the boot of the convertible, it accelerates away along the windswept coastal road. As the beautiful blonde hair of the female passenger whips in the wind, the very masculine driver rips of his tie and throws it from the open roof. We close on the tie floating softly to the road as the car disappears from view around a hill in the distance. We all know what the standard convertible ad looks like. We’ve seen it a thousand times before. Nobody is denying that we are telling a convertible story here; we need to do it in a way that really grabs our target’s attention and makes them feel good. The ultimate work and play car – From work to beach without even getting out of the car. 4 seasons in one day. For whatever mood you’re in
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