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Ritz, Triscuit, and Wheat Thins crackers: The Tale of the Magical Crackers
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Kraft/Nabisco has developed a multimedia event in collaboration with creative agency Euro RSCG, features numerous festive integrated elements, including "The Tale of the Magical Crackers" keepsake holiday recipe booklet illustrated by acclaimed artist Ron Barrett and the animated short film is accessible on www.nabiscocrackers.com. More than one million consumers across the country who subscribe to Better Homes & Gardens, Ladies Home Journal, Country Home and other magazines will receive the keepsake holiday recipe booklet in their mailboxes together with the December copies of these publications. Through December 24, 2008, visitors to New York City will also be treated to daily viewings of the trailer for the short film, "The Tale of the Magical Crackers", on the new outdoor digital billboard above the Walgreen’s store in Times Square.
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