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Top 6: March 11th 2009
Interactive
U.S. Cellular: Your Inside Joke
Top 6: March 11th 2009
The www.yourinsidejoke.com microsite has had its big launch, building on a recent TV spot based on the idea that there's nothing better for connecting people than an inside joke. The new work illustrates that U.S. Cellular gets how to connect people and doesn’t believe you should have to pay for something that brings you so much joy (or any call you didn’t make for that matter).Several :15 TV spots from Publicis & Hal Riney, San Francisco drive viewers to the site where they can upload photos, draw, customize and tell the story of their inside joke. Participants can also email the joke to a friend, post it on various social networking sites and look at other people’s jokes.
Director of Integrated Production: David Verhoef Related
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U.S. Cellular: "Crayons"
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mobile service: Projector
Publicis & Hal Riney, San Francisco |
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