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Top 6: September 2nd 2009
Interactive

Audi A5 Cabriolet: Audi Interactive Test Drive

Top 6: September 2nd 2009
As part of the introduction of the innovative new A5 convertible, Audi wanted an innovative approach for the online presence. Using Impossible Software's JETSTREAM technology, DDD Design Hamburg has created the world's first interactive real-time video: the viewer can change the color, trim, and wheels on the car... even put the top down... as the video runs. Consistent with the messaging in the TV campaign, the music is freed from road noise and birds chirping when the viewer puts the top up.
Credits Other credits

Film production: SnapFilm

Service production, Capetown: Atomic Pictures

CGI-Production: Albert Bauer Companies



Programming: Benjamin Knutti

Art Production: Stefan Worczinski, Stephan Hampel

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