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Top 6: March 7th 2012
Interactive

Metlife: Schroeder's Piano Banner

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Top 6: March 7th 2012
This web banner and Facebook app from MetLife via CP + B turns your keyboard into a virtual Piano in order to play along with Schroeder. The game resonates with the rest of MetLife's new TV campaign and its "I Can Do This" rallying cry. It teaches people that when faced with a seemingly daunting task, all you have to do is take the first step and you'll see there's nothing standing in your way.
Other credits

EXECUTIVE CREATIVE DIRECTOR(s): Ari Merkin

CREATIVE DIRECTOR: Matthew Atkatz

ART DIRECTOR(s): Alexandra Sobiecki

COPYWRITER(s): Taylor Marsh

INTERACTIVE DESIGNER: Ryan Dixon

INTERACTIVE DESIGN DIRECTOR(s): Qian Qian

EXECUTIVE INTEGRATED PRODUCER: Darren Himebrook

INTEGRATED PRODUCER(s): Erica Gail DeRozario

JR INTEGRATED MUSIC PRODUCER: Jorge Ivan Perez

ART PRODUCER: Amy Foster

INTERACTIVE DEVELOPER(s): Lawrence Jones

PRODUCTION: Hook LLC

MOTION PARTNER: Psyop, LightStar Studios

ASSOCIATE TECHNICAL DIRECTOR: Robert Christ

EXPERIENCE DIRECTOR: JoRoan Lazaro

EXPERIENCE DESIGNER(s): Kevin Auerbach, Maria Ho

JR DIGITAL IMPLEMENTATION ANALYST: Ryan Cain

QUALITY ASSURANCE: Erick Perez

GROUP MEDIA DIRECTOR: Lauren Barger

MEDIA SUPERVISOR: Jessica Blumberg

MEDIA PLANNER: Elizabeth York

ACCOUNT DIRECTOR: Henry Gonzalez

CONTENT MANAGEMENT SUPERVISOR: Adam Barger

CONTENT SUPERVISOR: Carly Tietzer

CONTENT MANAGER(s): Julie Pfleger

BUSINESS AFFAIRS: Xandra Ess

COGNITIVE ANTHROPOLOGIST(s): Andrew Teagle, Rich Kelleman

TRAFFIC MANAGER: Kevin Merrill

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