Seen and notedProteggo; Unconditional LoveUber: It's Too Good Not To Tell Someone
Uber One wanted to launch their new subscription service that saves members money on Uber and Uber Eats. Saving money makes you feel good and when you feel good about something, like your latest hobby or your new diet, you canât stop yourself from telling everyone about it. We created a quirky campaign that showed people spilling the beans about Uber One in totally unexpected and inconvenient moments.
VIEW THE 2 SPOTS Lula: Lula Moves People
Travelling to work is already enough to drive anyone crazy. Throw in some late nights, early flights and loadshedding at intersections for extra spice and youâve got yourself a recipe for frustrated, tired and distracted employees.
Lulaâs got the answer though: flexible, reliable transport solutions to ensure staff arrive in tip- top condition. VIEW THE 5 SPOTS
An evil claw made of vapes represents the grip vaping has on the lives of three young teens. These real stories show the horror of vaping addiction.
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The print campaign highlights the unnoticed effects of piracy until they directly impact us. It creatively uses clothing labels to illustrate that piracy marks the beginning of an unwanted reality we create for ourselves. With the tagline "Break the cycle," the campaign aims to raise awareness of piracy's negative consequences and encourages a shift towards legal alternatives.
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VML Taiwan uses AI to make the rescue of every life without hindrance.
Air pollution. Noise pollution. And hot weather. In Taiwan, itâs little wonder every driver keeps their windows shut. At the same time, as the trend of vehicle industry, quieter cabin, better stereo system will be adopted in every car, a serious problem arises⦠VIEW OUTDOOR CERT NZ: Exposed Exhibition
New Zealand cyber scams increased 33% in 2023. Resulting in $198 million lost. Yet the human impact and scale remained unseen. CERT NZ (New Zealand Government Cyber Security Authority) created 'EXPOSED: A photography exhibition through the lens of a hacker' put a candid face to the problem for Cyber Security Week. Ten real victims of cyber crime gave us permission to capture their image. Not through a traditional shoot, but literally through their devices - when they weren't expecting it. Mimicking the uninvited gaze of hackers. By exposing victims, we exposed the dangers of online scammers. Reaching 4,792,225 Kiwi through our exhibition, OOH and all major news outlets.
VIEW OUTDOOR AAMI: Lucky You're With AAMI
Leading Australian insurance provider AAMI has unveiled a new, far-reaching and long-term brand platform via Ogilvy, reinforcing why it's Lucky you're with AAMI.
VIEW THE SPOT VIEW OUTDOOR Lipton: Extend The Night
faith, VCCPâs AI creative agency, has launched new AI-enabled tools for their founding client, O2 - extending the practical use of Gen-AI in marketing communications beyond concepting into creating.
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Have you ever wanted to do something but didn't know how to get in the door? That's how I felt about directing commercials. I've always loved them, written fake commercials, pitched commercials but never got in the door. So I decided to make a short film about it. So I partnered up with #SupplyandDemand production company and asked some found funny people like @nealbfree #blakegriffin @kumailn #helenhong #joelmchale and #johnnyknoxville if they'd help me out.
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The launch of Hanes Originals with SuperSoft fabrics will kick off with a creative campaign. âThe Great Softeningâ, developed by The Martin Agency, takes viewers on a journey to the Wild West,
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SKIMS Lab: where the next generation of underwear and shapewear are tested and engineered to perfection.
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On World Down Syndrome Day, March 21, 2024, CoorDown - the National Coordination of Associations of People with Down Syndrome - is launching the international awareness campaign "ASSUME THAT I CANâ to call for everyone to put an end to prejudice and support the concrete potential of each person who has Down syndrome.
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AMBEV's Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its biggest sponsor, is preparing to bring the same joy to other large events and gatherings by making it easy for partygoers and festival gatherers to leave their phones behind while remaining connected.
VIEW THE 2 SPOTS Intenzo Coffee: father & Daughter
Many times life puts us to the test having to do the most difficult work in life. Being alert and attentive is fundamental, that is why Café Intenzo created a graphic campaign to communicate the importance of being able to count on a coffee high in caffeine and with a rich flavor that helps in all difficult moments, to keep you awake, even in the hardest jobs.
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Delivery apps have made it easier than ever before to seek out convenience, leaving the well intentioned food in our fridge to go to waste. Praise Fridge Freestylers reminds Aussies of how rewarding it feels to get creative in the kitchen and use what's already in your fridge, creating a big win for wallets, the environment and our taste buds.
VIEW 3 OUTDOORS Guinness: St Patrick's Day Countdown
For Guinness drinkers St Patrick's Day is up there with Christmas. We created a series of Guinness motifs using beds representing the number of sleeps until the biggest day on the Guinness calendar.
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For Guinness drinkers St Patrick's Day is up there with Christmas. We created a series of Guinness motifs using beds representing the number of sleeps until the biggest day on the Guinness calendar.
VIEW THE CONCEPT The Wholegreen Bakery: The Cardboard Cake
"Let them eat Cardboard?" In a twist on Marie Antoinette's famous words, independent advertising agency The Hallway has teamed up with Sydney-based Wholegreen Bakery to create a deliciously edible, Coeliac-Australia-accredited Cardboard Cake that will have gluten-free sceptics eating their words. Literally.
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As 'Impossible Shot' airs, Comcast Business is also launching a new anthem spot titled 'Make the World Go Round.' The spot features companies that Comcast Business serves, like Dunkinâ, Chase Centre, Taco Bell and Marriott Bonvoy. While the tone is different from the golf work, the message is consistent: Comcast Business is powering the world around us.
VIEW THE SPOT Nana: Taboo Notes
The simple act of carrying sanitary products in 'Taboo Totes' or transparent handbags symbolises the dismantling of period taboos and the unnecessary secrecy around menstruation. And this shift began with influencers featuring these 'Taboo Totes' in their 'Get Ready With Me for #FashionWeek' videos, showcasing Nana products inside. Their actions sparked a crucial conversation that went viral instantly, garnering almost 22 million views and over 23,000 comments online. Amidst this buzz, the influencers unveiled the campaign's true purpose: 'Taboo Totes' as symbols for transparency in menstrual care, further fuelling the debate.
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Liverpool FC's official travel partner, Expedia, presents a new three-part content series 'Finding Liverpool', which takes a close-up and personal look at the club's global family and its impact across the world. In episode one, directed by Dan Emmerson and produced by Somesuch we see the scale of LFC's global fandom, with a focus on Japan.
VIEW THE SPOT The holy month of Ramadan is one of the Five Pillars of Islam, and itâs celebrated by Mulslims worldwide. A period filled with reflection, prayer and gathering, this month is the remembrance of Muhammadâs first revelation. Ramadan is a month of day-long fasting, with the exception of two daily meals called Suhoor (before dawn) and Iftar (after sunset).Juan Valdez wanted to create a campaign that sent a powerful message to Muslims, centered around the company and presence of the brand, even when consumption might be reduced due to the fast. But how to show it? VIEW THE AD
RES PET is a pet food brand made with 100% Natural ingredients. This allows pets to feed and grow strong and healthy. Because the product is prepared according to the weight, breed and physical condition of the animal, which makes their potential growth even more effective due to the quality of the feeding treatment when nourishing them. Resulting in making them not only strong, but also highly respected regardless of their size.
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stc is one of the main telecom companies in the region and wanted to launch a campaign showing that now you can choose a premium phone number through their app. This new service is meant to seize an opportunity in the market, since in the Middle East, numbers can be a sign of prestige, status, and uniqueness for those who own them. For instance, to acquire premium car plates in the region, people can spend more than the cost of the car itself. Thus, the campaign aimed to bring this notion of prestigious numbers into the realm of telecommunication.
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The Paddy Irishman Project, a creative arts partnership between photographer Ross OâCallaghan and award-winning Irish creative agency, The Brill Building launched in 2023 to address enduring misconceptions about Ireland and the Irish. To mark St. Patrickâs Day 2024,
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BCP needed a campaign to raise awareness about the dangers of using typical passwords based on important dates such as births or weddings. These passwords are easily decipherable by criminals as they can often be found with a simple search on the web or on the social networks of the people whose cards or cell phones were stolen.
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Banks are perceived by the public as unscrupulous companies capable of doing anything to increase their profits.
However, Bancosol has the purpose of improving the environment, whether in its social or ecological aspect, in search of the welfare of all. And the public knows it because it is a bank that acts and not just says. VIEW THE 5 ADS
MullenLowe and cleaning solutions experts Cleanipedia today announce the launch of a new campaign - âUnmentionable Stainsâ. When it comes to accidental stains caused by the likes of grass or coffee, consumers have no problem asking others for stain removal advice. While there are ample suggestions available on how to remove these sorts of stains, the data shows what people really need is advice on the stains no one seems to openly talk about
VIEW OUTDOOR Nikin: Tres Chic
The purpose of the outdoor label NIKIN is to combine fashion with sustainability. The founding idea was to plant a tree for every item of clothing sold and to invest 5% of the revenue in sustainable development. We made this "purpose" our idea and turned the trees into photo models who were presented a part of the new outdoor collection in various poses. We juxtaposed fashion and nature in a novel context and raised awareness of sustainability and fashion on Zurich's largest and most popular shopping street.
VIEW 2 OUTDOORS KitKat: Iftar Bar
KITKAT Canada, the renowned advocate of âhaving a breakâ, officially announced the return of the KITKAT Iftar bar.
VIEW THE CONCEPT Knorr: The Veg
Integrated creative agency MullenLowe partners with global food brand Knorr to reveal to top gaming publishers a little-known imbalance found in a multitude of their games. The campaign presents a collaborative effort from the Integrated Agency Team led by MullenLowe with insights and Mods developed by The Invaders, Influencer partnerships with Ninja and other global streamers by ITB, PR handled by Weber Shandwick and media by Mindshare.
VIEW THE CONCEPT Mountain Goat Brewery: Human Resources
Corey Langelotti, a NYC based director presents âGulaâ and âLuxuriaâ, the first two chapters of âInstallations" a seven part video art series modernising the Seven Deadly Sins. Inspired by contemporary fashion, each instalment depicts an abstract world centred around a central figure who reflects the world they inhabit.
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Menâs Wearhouse has debuted a comedic ad campaign that signifies a pivotal brand evolution focused on redefining its image for the next generation of consumers.
VIEW THE SPOT Kalua: St Patricks Day Called Bored Of Stout
Wieden Kennedy, London and Kahlúa have teamed up to create this St. Patrick's Day film offering an apealing alternative to Guinness, the espresso martini.
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Nutraceutical ads can be a hodgepodge of drab testimonials and elderly people happily walking along the beach. For its brand launch, Epijoint wanted to throw out these tired old category notions and show exactly the kind of refreshing movement its product fosters. So, naturally it landed on an octogenarian blacksmith.
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Our new brand platform for Muffin Break asks people to see the brand differently. Because no matter how rushed you are, everyone deserves a breakation in their day. And we mean everyone....
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