Seen and noted
Methodus English School radio spots from Lew Lara TBWA Sao PauloPLAY THE LOVE SPOT
PLAY THE PICTURE SPOT
PLAY THE SECRET SPOT
Celebrity signed finds at Vinnies
George Patterson Y&R Sydney has developed a multi-platform campaign for Vinnies designed to drive foot traffic through the charity's 253 stores across NSW. 'Signed Finds' has recruited leading local and international music artists to donate autographed, pre-loved, personal items that are hidden in Vinnies outlets throughout the state. Fans of these bands can search for hints about the shirts' whereabouts through a dedicated Facebook page and then hit the stores to find them.VIEW THE CONCEPT
Stories from everyone everywhere
How does the Melbourne Writers Festival engage with its committed audience beyond the ten days of the festival? Cue 'Stories Unbound', a digital platform created by JWT Melbourne and inspired by the notion that stories exist everywhere and can come from everyone and anyone. Story lovers can now read, write and importantly, geotag stories to any location, anywhere in the world. Along with contributing to a 37% increase in ticket sales during the festival, the platform turned a ten day festival into a continuous event.VIEW THE CONCEPT
To celebrate the sponsorship of one of the most important gatherings of independent filmmakers and fans in the world, Diet Coke launched an innovative, non-traditional campaign throughout Tribeca to the movie-loving people of New York. Out-of-home billboards were crafted by Wieden + Kennedy, Portland in the language of filmâin this case, the screenplay. Posters and wild postings instructed people to tweet the hashtag #ThePosterMadeMeDoIt and an ad in TimeOut NY told people to tweet #TheAdMadeMeDoIt. Anyone who used the hashtag in a tweet was informed of the nearby location of a Diet Coke sampling truck to seek rewards. And for fans not in town for the festival, we brought it to the rest of the country on TribecaFilm.com where fans could hit the Shift and X keys when on the site to unlock a series of exclusive short films not premiering at the festival.VIEW BILLBOARD OUTDOOR
VIEW TIBECA 1 OUTDOOR
VIEW POSTER OUTDOOR
Super Nanny is a TV show that helps desperate parents to deal with badly behaved children.We had to promote its new season to parents. So Publicis Brazil created a fictitious line of toys that featured absurd ways to discipline children and put them in a place where we were sure to find our target toy stores. By taking a closer look at the boxes, they'd find the message "There are better ways to discipline your child. Watch Super Nanny."VIEW OUTDOOR
Land Rover owns another memorable print ad from RKCR/Y&R LondonThe sound of saving water
It's known that women don't like the fact that others can hear them⨠while they are in the W.C. So in order to disguise these sounds they Flush and waste water. About 219,000,000 liters of water wasted every year, just from needless flushing. To raise awareness and conserve water Publics E-dologic, a leading interactive agency in Israel teamed up with THIRST global water awareness organization and came up with an innovative idea - meet The Thirst flusher app! VIEW THE CONCEPT
Green roof revolution
Each year, billions of gallons of rain runs off water-impervious surfaces such as concrete, metal, and asphalt. The overwhelming amount of water is too much for sewers to handle To help combat this, American Rivers, has created green rooftops that can trap and filter storm water rather than allowing it to run into sewers. As part of the initiative,Goodby Silverstein has created online tools that help show companies how they can green their roof, as well as the environmental and economic savings that will result. There are also online banners, Facebook and Twitter pages, video and print ads driving people to the online tool. The campaign's goal is to educate people and businesses on the benefits of green rooftops, and encourage them to put pressure on city/national leadership to implement more green rooftops.VIEW THE CONCEPT
Which Asics path will you take
ASICS "Stop at Never" website designed by Kokokaka, Sweden features ten videos highlighting the incredible technology of ASICS footwear. The videos are housed on a parallax site with interactive deep dives where you control the shoes' motion.VIEW THE CONCEPT
New York cubed
Travel through a cubic New York, Tokyo and many other cities while learning about the features of Google Maps. Agency:B-Reel VIEW THE CONCEPT
Nandos parody Santam parody Nandos parody Santam...
In February 2012, Santam Insurance launched the second of its ads featuring Sir Ben Kingsley. 3 months later, Nando's Fast Food chicken produced a parody of the ad which immediately became a massive viral hit. Parody ads are typical of Nando's style communication, but apart from legal action, no brand has ever responded by spoofing their spoof. This response by Santam was created by King James within days of the Nandos ad and became the most viewed SA video on YouTube in the 2 days after going viral. It also topped the most mentions on Twitter on day of launch, and trended after the 1st hour - it remained there till Nandos officially delivered on the challenge. VIEW THE SPOT
Sneak Up ads battle driver fatigue
CASE STUDY: Tired drivers are a big contributor to New Zealand road deaths, but most people think they aren't at risk. Over New Zealand's busiest holiday weekend, we secretly photographed each car boarding the ferry between our two main islands. During sailings, we used the photos to create personalised ads, left for people to find when they returned to their cars. As a result, thousands of people saw themselves in the ad, just as they started their road trips. VIEW THE CONCEPT
The cats and the dogs get together in this spot from BBH London 
New print Philadelphia campaign from JWT Melbourne.VIEW THE PROOF AD
VIEW THE CELERY AD
VIEW THE COMFORT AD
The Opvoedingslijn, a Flemish advice hotline for parents with out of control kids, strikes again. After the YouTube hits 'Little Robin' and 'Christmas Choir starts bullying in shopping mall', some women in the ladies' room heard surpising sounds. Discover yourself what was really going on that Sunday morning... http://www.youtube.com/watch?v=cGAniAakaRwVIEW CONCEPT
Publicis Bucharest bring the funeral to the party change young peoples attitude to drink driving. VIEW OUTDOOR
Herezie, Paris print ads for Vapona insect sprayAdding music to Instagram
"The Switch" is a YouTube musical experience from the ZOO (Google) where you can choose musical acts based on your mood at the time energizing or relaxing. A dynamic background thematically adapts Instagram images to the videos."VIEW THE CONCEPT
Forgetting your password can help
Forgetting your password helps the Alzheimers Association on this website from Grupo Gallegos VIEW THE CONCEPT
Looks like a mouse works like a vibrator
Erotic shop Passage du Desir intrigues with a website from Herezie, Paris Run, ride and surf around the world
Run in NY, fly across Paris and surf the waves of Rio without leaving your computer. From Lowe Brindfors Stockholm.VIEW THE CONCEPT
Los Angeles-based LA.B Film & Content director Peter Refle soar to luxurious heights with a high-octane, Miami Vice-like race against the clock in the new :30 "BMW Miami" for the BMW Coupe 3 Series, produced direct to client.VIEW THE SPOT
Medicins Sans Frontiers gets a print campaign from M&C Saatchi Sydney VIEW THE CARBURETOR AD
VIEW THE FILING CABINET AD
VIEW THE FUSE BOX AD
VIEW THE TAP AD
Do your fishing at New World
This campaign from Colenso BBDO and .99 New Zealand is based on the notion that every day is a new one, full of opportunity. And our moods, activities, relationships, the seasons, and even the weather affect what and how we eat on a daily basis. But whatever kind of day you're having New World is an integral part of it. The unique style of the ads was achieved by shooting a mix of film formatsVIEW THE SPOT
The parts of a life saved
A campaign from .99, for Westpacâs 2012 Chopper Appeal, asks New Zealanders to consider just what a donation to their local rescue helicopter is worth.VIEW THE BOLT SPOT
VIEW THE SCISSORS SPOT
VIEW THE TAPE SPOT
VIEW THE SHEET SPOT
M&C Saatchi, Sydney print ads for Miroslav underwearVIEW THE SHOP AD
VIEW THE CLUB AD
VIEW THE CUSTOMS AD
VIEW THE CARRIAGEWORKS AD
Campaign from Nossa, Lisbon for Bertrand, the most historical and the oldest bookstore in Portugal.Bertrand organized two special actions dedicated to two authors: Jorge Luis Borges and VergÃlio Ferreira.During these actions, there were Great discounts on all the books of the writers, reading sessions and debates about them.VIEW THE AD
Watch the Kiwis perform in London
SKY Television has secured the rights to broadcast the London 2012 Olympic Games in New Zealand. And for the first time, Kiwi sports fans will be able to witness every moment of the world's biggest sporting event the way it's meant to be seen - across 5 dedicated channels on SKY Sport. To pique viewers' interest in The Games, DDB New Zealand created spots that delve deeper than your average sports highlights reel, and offer an insight into what makes each sport uniquely impressive at the Olympic level. VIEW THE ROWING SPOT
VIEW THE GYMNASTICS SPOT
VIEW THE CYCLING SPOT
VIEW THE SWIMMING SPOT
Zoobiker is a cyclists' group.Posters from Bumbo, BrazilRude shock on a dude ranch
Net#work BBDO Johannesburg spot for AA Insurance Fancy viewing a raunchy interactive video?
The spot, "Afternoon Delight", begins with a woman being stood up by her lover. Home alone and determined not to let the afternoon go to waste, she decides to put on some music, have a dance, pop the champagne and see where the mood takes her. VIEW THE CONCEPT
Epicurian machine
The Epicurian Machine is a university project realized during the class entitled interactivity's logic given by Philippe Boots at IAE Savoie Mont-Blanc, in 2012. We were three people working on this project, Delphine Setiee, Tristan Gevaux and Arnaud Burgniard.http://www.arnaudburgniard.com/projets/epicurianMachine/
VIEW THE CONCEPT
Asia Square believes that whatâs better for people is better for business. TBWA Singapore needed a simple and interesting way to tell business decision makers that Asia Square offers an ideal environment for their offices. Asia Square has many sides to it: The office spaces are great, but whatâs more, it has outstanding facilities for unwinding and relaxing. A removable tie was a clever way to communicate that, as it demonstrated a simple transformation from formal to casual.VIEW THE AD
Awareness campaign from Ogilvy Brazil created for Claro, the biggest mobile phone company in Latin America. The posters use typography to represent the distance traveled while drivers text and the consequences therein. Nowadays, text and driving a car is one of the main causes of traffic accidents, serious injuries and even death in the cities over the country.VIEW THE A AD
VIEW THE I AD
VIEW THE S AD
VIEW THE T AD
To encourage American readers to take more of a global perspective, DDB UK have created a topical press advertisement for the Financial Times featuring Barack Obama. Using the stars from the EU flag the execution shows the possible effect of a hard-hitting Eurozone crisis with a touch of wit and humour.VIEW THE AD
We shouldn't be embarrassed by a problem that's more common than a common cold. That was the starting point for this spot about bladder weakness via Clemenger BBDO, Melbourne.VIEW THE SPOT
DDB Group Sydney and Arnott's Tim Tam has launched a new TVC execution as part of the first chapter of the new 'Truly, Madly Tim Tam' campaign, which was inspired by the imaginations of passionate Tim Tam fans. The TVC captures the joy and excitement of Australians as they discover 'The Truly, Madly Tim Tam Orchard'. The orchard was created earlier this month after fans wished that Tim Tam biscuits would grow on trees via the Tim Tam Facebook page.VIEW THE SPOT
After a year of solid consumer success with Minimus (the brandâs natural movement collection of running shoes), theyâre kicking off this integrated effort, which is designed to motivate and inspire active consumers to reach a new level of personal performance â a new level of "Excellent." The campaign from Arnold speaks to the sensory connection between your body, your environment and the moment you're in.VIEW THE SPOT
WhybinTBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF.The huge exhibit will feature over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station.
VIEW OUTDOOR
An amazing live concert at a 50 m height where the people had to download the songs from the band in order to download the band itself. In this manner, Ogilvy& Mather Colombia promoted Coke FM, an online radio station, in a way never seeing before.VIEW OUTDOOR
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