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NZ Coastguard stages world's first live-rescue event
New Zealand's coastline is as long as the USA's. NZ has more recreational boaties in the water than anywhere else in the world. Unfortunately, NZ also have more reckless, irresponsible, and intoxicated boaties than anywhere else. With little government funding, the New Zealand Coastguard is forced to patrol this vast area with a just 75 boats. Their volunteers are often faced with the futile task of finding a needle in a haystack. DDB New Zealand didn't just tell the country this - they let them experience it. They capsized a boat and stranded 4 people in the ocean, and challenged the whole of New Zealand to find and save them in the world's first live-rescue event.
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Cheap seats
Dutch broker BudgetAir.nl sells the cheapest plane tickets, guaranteed. So they sent several promotor-travellers to the international airport of Amsterdam, wearing these provocative T-shirts. The objective: evoking jealousy among all other travellers. Even the passengers on the plane were informed. All flight long.Agency: New Message, Amsterdam.
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The Shimoni Finkelstein Draftfcb Tel Aviv campaign on behalf of Adam Le Adam, a charity for the Elderly, had the goal of raising public awareness of the shocking fact that every year an increasing number of elderly people commit suicide. Over 50% of all suicides are committed by senior citizens.
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In SapientNitro's new campaign for Nestle Diet yoghurt, we see how sneaky little snacks conspire to ruin diets everywhere.
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DDB Toronto raise awareness of Sidekicks new products with 25% less sodium than the original by generating interest in the Salty character online.
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Don't touch the TV
Where's the tape?
To raise consumer awareness about the benefits of magic tape, Diamond Ogilvy Seoul wrapped a package with magic tape that appears to be completely seamless like magic.
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Living the Lego life
An integrated campaign from Colour Halifax for the Discovery Centre's new Lego exhibit titled Wheels, Wings & Waves: A Lego World of Transportation.
VIEW THE PARACHUTE SPOT
VIEW THE PIRATE SPOT
VIEW THE RICKSHAW SPOT
VIEW THE PRINT AD
PLAY THE PILOT SPOT
PLAY THE TRAFFIC SPOT
PLAY THE ASTRONAUT SPOT
The legendary E*TRADE babies are back, this time in a seven spot campaign produced from start to finish by Click 3X. John J. Budion, working closely with Grey NYC.
VIEW THE BARBERSHOP SPOT
VIEW THE IN MY MIND SPOT
VIEW THE FIRST CLASS SPOT
VIEW THE LOTTERY SPOT
VIEW THE OUTTAKES SPOT
VIEW THE TEARS SPOT
BT Financial Group has launched an integrated advertising campaign for BT Super for Life - the low fee retail personal super product that makes super simple. The campaign was developed and produced by Host and is running nationally across FTA TV, Pay TV, Online, and Cinema. It will also be supported through channels including PR, Experiential and In-branch POS activity developed by a number of BTFG's rostered agencies.
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INDOSAT(one of the biggest cellular operator in Indonesia) and ZED (cellular content provider) collaborated in making a SMS promo that awards winning participants with prize of 88 cars for 85 day. oze came up with the idea of KEJAR. KEJAR has a double meaning:- kejutan besar (big surprise), kejar (indonesian for being chased around)
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The new campaign for The Goodlife Recipe from TBWAChiatDay, Los Angeles is a cartoon strip called The Goodlife. In it consumers meet the Barton family: Randolph and Betty, their daughter Amelia, Clay the dog, and Mittens the cat. They are a close knit family, with unique personalities, who remind us what living the good life is all about.
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MTV Germany has restructured it's programming in 2009.All TV Shows in which girls tended to show their bitchy sides were all aired together .Agency: Jung von Matt/Alster, Hamburg
VIEW THE HAPPY AD
VIEW THE LIE AD
VIEW THE TONGUE AD
A baby bath everywhere
Objective: Ad development to communicate that we can clean babies anywhere with portable Huggies Baby Wipes.Solution: Diamond Ogilvy, Seoul developed the creative with bath toy to deliver the message that baby feels like having a bath anywhere with Huggies Baby Wipes.
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VIEW FISH OUTDOOR
JAM Adelaide has created a spectacular supersite for the Adelaide United Football Club to promote their night games. The site cleverly reinforced the night aspect of the game by having the player on the billboard interact with the 'moonlit' sky.
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New spots in the continuing Bud Light campaign. Directed by Tom Kuntz for DDB Chicago.
VIEW THE PAINTBALL SPOT
VIEW THE PILLOW FIGHT SPOT
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