Seen and noted
At the heart of the Publicis Conseil, Paris plan are 2 explosive TV adverts, whose formula is summarised below:Take 2 historic, universally known incidents. Ensure that there is doubt as to their exact cause. Imagine that a small bet is at the origin of it all. And add a dash of impertinence.
VIEW THE COPS SPOT VIEW THE COMMANDANT SPOT Defence Force Recruiting: Navy Officer - Lead the Way
This new campaign by GPY&R Melbourne focuses on the distinct way Navy Officers lead as part of a team, and focuses on the variety of roles within the Navy and how these Officers go about their job.
VIEW THE SPOT New World: The In Store Master Butcher
Director Steve Hudson via Colenso BBDO NZ has created a window into the world of Fresh at New World. The campaign focuses on the passionate and dedicated workers that make New World the hottest destination for fresh food.
VIEW THE MEAT SPOT VIEW THE FISH SPOT Hoy Hoy Cockroach Trap: House Devil
Dentsu Bangkok shows how Hoy Hoy Cockroach trap House can effectively get rid of
cockroaches from your house. VIEW THE SPOT Sky Fibre Broadband: Toy Story of Terror
Sky has teamed up with Disney Pixar to create a brand new TV ad featuring characters from the popular Disney Pixarâs Toy Story movie franchise to promote its super fast fibre broadband service and celebrate the arrival of the all-new 30-minute Toy Story of Terror! TV special, which will premiere in the UK & Ireland on Sky Movies Disney in October. The TV ad was a collaborative effort between Pixar Animation Studios, and Disney working alongside WCRS and Sky. The campaign will also feature in print media and on posters across the UK.
VIEW THE SPOT Tasti: Made at Home in New Zealand
Tasti has been humbly making products kiwis love since 1932. Problem is, no one knew it. Even worse than that, some kiwis even thought Tasti was Australian. It was time they did something about it. They could have come out boasting about their kiwiness, but that's not a very kiwi way to do it. So instead, they created the most ridiculous amalgam of kiwiana cliches ever seen, and said "we're not quite as kiwi as that, but we're still pretty kiwi."
VIEW THE SPOT Lanco Maxima: EmbarrassedWar Museum: The Battle of the Somme
When was the last time a poster made your breakfast or dinner, cleaned or filled up your car or made you more popular with your partner? MINI UK through Iris, London mixed interactive posters with experiential to create a week of real time salutes to MINI drivers.
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Swedish summer can be a bit rainy. So people tend to fix their houses, do their gardening, or make up other plans. Mitticity is an shopping mall in the city which have everything you need for summer. Or some rainy day. All the photos where shot with an iPhone with Instagram which Bulldozer Karlstad thought was cool.
VIEW HAMMER OUTDOOR VIEW FLOWER OUTDOOR VIEW PAINT OUTDOOR Cadbury Bournville: Not so sweet
Ogilvy & Mather Mumbai's brief was to create an integrated campaign around the "Not So Sweet" thought the agency had in place for Cadbury Bournville. The TVC had already set up the Not So Sweet campaign idea. All they needed to do was hammer it in. The challenge was to do something in the online space that would perfectly showcase what 'Not So Sweet' is all about, i.e. the feeling people get when someone is too sweet.
VIEW THE CONCEPT Devondale Long Life Milk: Crazy Cat Lady
Cut-through will not be a problem for Devondale as the dairy brand returns with the latest instalment in its humorous product campaign through DDB Melbourne. This time it's Long Life Milk, and the perils of running out.
The 'Never Run Out' campaign launches with a TVC entitled 'Crazy Cat Lady', shot by Tim Bullock, and is supported by path-to-purchase and online executions. It follows in the well-received footsteps of recent Devondale work including 'Stepdad Steve' for Dairy Soft and 'Soy Aftertaste Face' for Fast Start. VIEW THE SPOT
Volvo has launched the 3rd spot in its Rugby sponsorship campaign via Arnold Furnace, Sydney. This time Nathan Sharpe, Al Baxter, Tatafu Polota-Nau and Beau Robinson do their bit for Australian Rugby by giving the Springboks directions to the stadium hours before their match with the Wallabies.
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Y&R Sao Paulo enlists McDonald's Big Mac, TV's 'Friends' and the City of Paris to make their point about original parts for Peugeot.
VIEW THE BIG MAC AD VIEW THE FRIENDS AD VIEW THE PARIS AD Animal Charitable Foundation: Share your warmth
The summer has passed but we remember the best days we had on city festivals in Moscow. On one of these festivals BBDO Moscow held a promo âShare your warmthâ for "Zeus" Animal Charitable Foundation. BBDO Moscow made a social project for "Zeus" Animal Charitable Foundation trying to attract attention to homeless animals. The project was held at Picnic Afisha festival, the biggest and the most popular Moscow festival with a huge amount of social-active visitors. The team handed people ice figures of cats and dogs. Ice was melting releasing the card with the link to Zeus Facebook page. Later everyone could find his photo with the melting figure in hands on that page with unique âmeltingâ animation
VIEW THE CONCEPT Volkswagen Golf GTI: Volkswagen Bannerbahn
Dutch agency Achtung created this interactive idea to catch a GTI on the âVolkswagen Bannerbahnâ. It challenges the user to catch a Volkswagen Golf GTI by clicking on it.
VIEW THE CONCEPT Health Engine: The Waiting Room
The Brand Agency has created an integrated campaign to launch a new online health service, HealthEngine, across Australia. HealthEngine helps you get better sooner by allowing you to book a health appointment online, at short notice. By simply entering your postcode, a list of available appointments in your area appears. Booking is quick and easy, and can be done from your mobile device. The campaign, which launches with TV and digital, turns the idea of a doctorâs waiting room on its head.
VIEW THE SPOT Vodaphone Ireland: Fitting Room
Grey London has unveiled its latest campaign for Vodafone Ireland, highlighting the value for money and assorted perks of the networkâs pay-as-you-go service. The campaign, which continues the comedic themes explored in Aprilâs acclaimed spot The Wait, comprises three TV spots, cinema, radio, retail and digital, and rolls out over the next fortnight.
VIEW THE FITTING ROOM SPOT VIEW THE NEW YORK SPOT Taco Bell: Eat your words
These Taco Bell fans thought Doritos Locos Tacos would never come to Canada. Well, they're here. So Grip Limited Toronto decided to give them a chance to eat their words.
VIEW THE CONCEPT Ray Ban: nofilterjustrayban
Ray-Ban Belgium and DDB Brussels have tapped into the unwavering popularity of vintage-style photo filters with a smart new campaign. In it public transportation has been transformed into a real-life Instagram filter to communicate Ray-Ban's wide range of polarized color lenses: from sky blue to hot pink.
VIEW THE CONCEPT Ponie Corazon: Searching for Hearts
The Peruvian Cancer Foundation's annual appeal was losing momentum so Mayo Draftfcb Peru decided to tap a different marker of potential givers - convicts.
VIEW THE CONCEPT Volvo Trucks: Hook
A video stunt from Volvo Trucks designed by Forsman & Bodenfors, Gothenburg featuring the president of the company Claes Nilsson demonstrating the strength of his product.
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RKCR/Y&R London has produced a campaign for Traid UK, the charity clothes store, to promote its vintage range. The ads, by RKCR/Y&R, feature classical marble statues dressed in vintage second hand clothes
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Johnsons Baby Hand Soap: China
Protect your child from a city of bacteria. Agency: Ogilvy Honduras.
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The world from Editora Europa according to LP360, Brasil
VIEW THE COLISEU AD VIEW THE STATUE AD VIEW THE ARCH AD
The GREAT campaign, which is the Government's most ambitious international marketing campaign to date, showcases the very best of what Britain has to offer with the aim of encouraging the world to visit, study, invest and do business with the UK.Working closely with VisitBritain, UKTI, the Foreign and Commonwealth Office, the British Council, DCMS and the Cabinet Office team, Radley Yeldar also collaborated with BAFTA and the BFI to produce the 'Film is GREAT Britain' campaign.
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The NFL season is back and with it comes new work for Old Spice from Wieden+Kennedy Portland. The Old Spice "Unnecessary Freshness" campaign chronicles the stories of new Old Spice Guys Denver Broncos wide receiver Wes Welker and New England Patriots linebacker Jerod Mayo
VIEW THE SNOW GLOBE SPOT VIEW THE COACH SPOT VIEW THE LIZARDS SPOT VIEW THE ABSENT SPOT
How does one introduce a brand new car with powerful acceleration? Well, by showing the hilarious physical consequences of said acceleration, of course. Which is exactly what Toronto advertising agency Red Urban has done in their new Golf GTD spots, the latest example of their increasing role producing global creative work for Volkswagen.
VIEW THE BELLIES SPOT VIEW THE ICE CREAM SPOT VIEW THE PIZZA SPOT VIEW THE DELIVERY SPOT VIEW THE GUM SPOT Lee Jeans: Have you ever been hypnotised
Following on from their successful collaboration last year, Belgian agency Satisfaction and young director Arnaud Uyttenhove have teamed up for yet another brilliant international Lee Campaign.
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Saatchi & Saatchi Italy has released a campaign for the European launch of the New Toyota Auris Hybrid Touring Sports. The launch commercial opens with an epic scene: a man is enjoying the private show of a whale jumping out of the sea a few meters away from him.
VIEW THE SPOT Nissan Juke: City of Stormtroopers
Nissan has launched a TV spot 'City of Stormtroopers', created by TBWA/Hakuhodo Tokyo and produced by Outsider. The commercial celebrates the customers' ability to colour personalize their new Nissan Juke. In collaboration with Disney and Lucas Film the film was shot in Asturias, Spain. It centers on a member of the Star Wars Stormtrooper Guard deciding to break free from white tradition. This version of the spot is the directors cut, which has not appeared on TV.
VIEW THE SPOT BNZ: Power of a Dollar
Last year, BNZ started a conversation with New Zealand by asking 'Is money good, or is money bad?' and concluding that it's neither, itâs what you do with it. It's time to inspire people again, with the unlimited amount of good that can be done with money, if it's simply kept moving. This next chapter in the journey, 'The Power of a Dollar', launched 1 September by Colenso BBDO/ Proximity, and brings the concept of money into sharp focus again. It sets the scene for BNZ to show New Zealanders more ways they can be good with money, so they can do good things with it.
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New spot for Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you donât want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So 358 Helsinki figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions.
VIEW THE SPOT Very: Everyday Stylish with Definitions
Very is a brand that helps you do it in style whatever the occasion. No matter how mundane or banal a situation your find yourself in, the right outfit can make you feel fantastic and make the everyday seem fabulous. Very makes this accessible to all.
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