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Seen and noted

New Jim Beam TV work from The Works, Sydney

 TV   AUSTRALIA    March 19, 2007 04:41 (Edited: March 18, 2007 17:41)
http://bestadsontv.com/files/thumbnails/2007/Mar/girlfriend.jpg




The Works Sydney & Mosaic Films look at what makes "THE girlfriend"




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http://bestadsontv.com/files/thumbnails/2007/Mar/reach.jpg
... and the other one in the series :

"Tease"


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New trailer for the "Polar in the city" Film Festival

 TV   EUROPE    March 19, 2007 04:36 (Edited: March 18, 2007 17:36)
http://bestadsontv.com/files/thumbnails/2007/Mar/Polar2007.jpg




A trailer for a french film festival "Polar in the city"...


Creative Commentary
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waned to do a poetic polar, more than an urban one





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First work from Publicis Conseil Paris for Orange

 TV   EUROPE    March 19, 2007 04:25 (Edited: March 18, 2007 17:25)
http://bestadsontv.com/files/thumbnails/2007/Mar/Hiccups.jpg




First work from Publicis Conseil Paris for Orange. This one ... "Hiccups"



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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    March 16, 2007 14:02 (Edited: March 16, 2007 03:02)
http://bestadsontv.com/files/print/2007/Mar/tn_5552_Canna cola.jpg



The first cola with hemp


Link
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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    March 16, 2007 13:54 (Edited: March 16, 2007 02:54)
http://bestadsontv.com/files/print/2007/Mar/tn_5594_5548_MFOA_Barmat1_sm.jpg



Carlton Draught is a sponsor of the footy.


Link
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Click here to view this ad


FOOTBALLERS' WIVES BEHAVING BADLY

 PRINT   SOUTH AFRICA    March 16, 2007 13:31 (Edited: March 16, 2007 02:31)
http://bestadsontv.com/files/print/2007/Mar/tn_5505_FOOTBALLERS-WIVES.jpg

Footballers' Wives is a popular TV series showcasing the
shenanigans of football players and their (not so) better halves.

VIEW THE AD


The first of four great spots for JC Penny

 TV   USA    March 15, 2007 13:32 (Edited: March 15, 2007 02:32)
http://bestadsontv.com/files/thumbnails/2007/Mar/5519_JCPenney -Life .jpg




Saatchi & Saatchi New York & MJZ's Dante Ariola. ! .





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Guest comments for featured spot "TRAIN"

 GUEST COMMENTS   USA    March 15, 2007 13:28 (Edited: March 15, 2007 02:28)
http://bestadsontv.com/files/thumbnails/2007/Mar/5517_JcPenney-Train.jpg



Some background from the creative team, Piper Hickman (writer) and Judy Robinson (art director), Saatchi & Saatchi NY.

The big challenge here was making everyone disappear without CG trickery or sneaky editing. Thanks to some great choreographers, patient directors (si&ad) and burly body guards, the feat was accomplished. The second biggest challenge was trying to figure out why si&ad dress identically considering they aren't twins...we figured it was so they could find each other on set. The third biggest challenge was finding a broadcast of the National College Football Champanionship in Buenos Aires. It was ugly, but we found it.




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JC Penney - the 3rd of 4 new spots from Saatchi NY

 TV   USA    March 15, 2007 13:25 (Edited: March 15, 2007 02:25)
http://bestadsontv.com/files/thumbnails/2007/Mar/5516_JCPenney-Anthem.jpg



JC Penny & Saatchi New York.



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Another of the standout new JC Penney spots.

 TV   USA    March 15, 2007 13:23 (Edited: March 15, 2007 02:23)
http://bestadsontv.com/files/thumbnails/2007/Mar/5518_JcPenney-Women.jpg




"Women" ... for JC Penney, from Saatchi & Saatchi NY.


Link
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Click here to view this spot

Guest comments for featured spot "THE LEGEND"

 GUEST COMMENTS   UK    March 15, 2007 13:11 (Edited: March 15, 2007 02:11)
http://bestadsontv.com/files/thumbnails/2007/Mar/5386_LEGEND_FART.jpg



Background from the creatives Claudia Southgate and Verity Fenner, BBH London


It is a fart. But it's a beautiful fart.
(Nick Gill Pre prod talking to Mr. Perfetti our Vigorsol client)

Ultimately, this was how it was sold in and this was how it had to look. A film so beautiful that you would never see the gag coming.

We still can't quite believe that we made an advert about a farting chipmunk. (NOTE: it is not a squirrel!) It was one of those adverts you write and quite frankly think that there is not a hope in hell it will ever make it through to the other side. But there you go, nice things happen when clients are as brave as the Perfetti client.

We wanted it to feel like an old piece of animated footage that had been found showing the great Miracle of the 1910 Wyoming Forest fire. We wanted it to feel believable and historic and that the chipmunk (not squirrel) had really been a miraculous and almost biblical presence in this story. There has been a slightly old grade applied to the film to create this look. Music was scored to picture in Prague.

Quite simply we could never have made this film without the brilliance of Ben Dawkins and the magic minds and fingers at MPC. They worked around the clock to put every whisker and frosty glint on this ad. And also a huge thank you goes to the wonderful Nick Gill. We hope you like it, and him. And he's not a squirrel. Did we say that already?





Go to the "best TV" page or Click here to view this spot


New McCoys work from Publicis London & Another Film Co.

 TV   UK    March 15, 2007 13:04 (Edited: March 15, 2007 02:04)
http://bestadsontv.com/files/thumbnails/2007/Mar/puppy.jpg


Men only crisps.

Description
------------------------------------
Brief to: Reaffirm what McCoy's stands for- the first and best crisp designed specifically for blokes distinctive appetites.



Click here to view this spot


From Partners .. Portugal

 TV   EUROPE    March 15, 2007 12:32 (Edited: March 15, 2007 01:32)
http://bestadsontv.com/files/thumbnails/2007/Mar/SporTv30.jpg




From Portuguese agency Partners, a spot for Sport TV.




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Guest comments for featured spot "CHOIR"

 GUEST COMMENTS   UK    March 14, 2007 13:45 (Edited: March 14, 2007 02:45)
http://bestadsontv.com/files/thumbnails/2007/Mar/5514_5025_LALI_Nivea_Choir.jpg



A bit of background from the creatives, Stine Hole and Marie Ronn, TBWA London.

NIVEA Goodbye Cellulite

We were asked to produce a viral campaign for Nivea, to promote their new product Goodbye Cellulite. We wanted to make it stand out from the category, and not be like any other beauty ad. And because it's a viral, we had to make it as funny and entertaining as possible, to make people pass it on. This is the first viral that Nivea have aired, and it gave both them and us the opportunity to produce something a little bit different from their other advertising.

We wanted to make the campaign uplifting, and show women celebrating their smooth behinds. And who would be greater to praise their good-looking butts than a loud and charismatic gospel choir? They have the right attitude, and would be surprising and outrageous enough to capture an audience.

So, with some help from professional musicians and singers, we created a gospel song honouring "our sweet behinds". The ad was shot over 2 days in a community hall in central London with Partizan director Leslie Ali.


Go to the "best TV" page or Click here to view this spot



New Molson work fron Zig, Toronto

 TV   CANADA    March 14, 2007 11:59 (Edited: March 14, 2007 00:59)
http://bestadsontv.com/files/thumbnails/2007/Mar/molson_oblivious.jpg




This one arrived just after we updated the "best TV" page. Gotta be in the running for next week!





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New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   UK    March 14, 2007 07:55 (Edited: March 13, 2007 20:55)
http://bestadsontv.com/files/print/2007/Mar/tn_5500_R8-posters_sm.jpg


In advance of the R8 launch in July 2007, Audi are planning outdoor poster activity (48-sheet and 96-sheet) around the UK at the end of February featuring beautiful shots of the car and a call to action for viewers to text in to download the R8's roaring engine sound onto their mobile phones.

Once they have texted in, they will be able to hear the engine of this awesome model - directly from their phone.


Link
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Click here to view this ad

More of the Altoid series from Tim Godsall

 TV   USA    March 14, 2007 04:40 (Edited: March 13, 2007 17:40)
http://bestadsontv.com/files/thumbnails/2007/Mar/blowhole.jpg


More of the Altoid series from Tim Godsall & Leo Burnett, Chicago:


Click here to view Blowhole Bob









http://bestadsontv.com/files/thumbnails/2007/Mar/edwards.jpg

Click here to view Half Dear Edwards



New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   USA    March 14, 2007 03:00 (Edited: March 13, 2007 16:00)
http://bestadsontv.com/files/print/2007/Mar/tn_5496_AXEPO_PLAYBOY_sm.jpg


Encourage men to enter a competion to win a chance to conduct in-depth, late night 'Pharmasexual Research' experiments to see how Playboy Playmates react to the Axelab scent.


Link
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Click here to view this ad

New Viral work for Adidas out of 180

 LATEST ONLINE   UK    March 14, 2007 00:53 (Edited: March 13, 2007 13:53)
http://bestadsontv.com/files/thumbnails/2007/Mar/thumb_wars.jpg



One of a series of Adidas Virals from Knucklehead directing duo Zac & Dan.




Link
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Click here to view this spot


From Abbott Mead Vickers & Partizan

 TV   UK    March 14, 2007 00:39 (Edited: March 13, 2007 13:39)
http://bestadsontv.com/files/thumbnails/2007/Mar/splitscreen.jpg




New work for the Department for Transport, from Abbott Mead Vickers via Partizan UK.




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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   MIDDLE EAST    March 13, 2007 23:24 (Edited: March 13, 2007 12:24)
http://bestadsontv.com/files/print/2007/Mar/SOFT-BILLBOARD_tn.jpg


To introduce Ariel washing detergent with a touch of softener into Morocco, Saatchi & Saatchi Dubai created 10 soft billboards with the headline "Super soft" (English translation).


Link
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Click here to view this ad



New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   USA    March 13, 2007 23:04 (Edited: March 13, 2007 12:04)
http://bestadsontv.com/files/print/2007/Mar/tn_5485_NYC.jpg



European tourists are more likely to come to New York if they know their Euro gets them more. These bus shelter posters are running throughout Europe.



Link
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Click here to view this ad

Guest comments for featured spot "Banana Hands"

 GUEST COMMENTS   USA    March 13, 2007 12:39 (Edited: March 13, 2007 01:39)
http://bestadsontv.com/files/thumbnails/2007/Mar/5462_banana.jpg



A few words from Tim Godsall, director on this week's featured spot "Banana Hands"



I was just so happy for the actors, to be honest. There arenÃÃât a lot of good roles out there for people with blowholes in the back of their necks or with bananas for hands. So when an opportunity like this comes along it's gratifying. And the dog was such a cool dog...I ended up keeping him.


Go to the best TV page or Click here to view Banana Hands



New Mercedes work from CLM BBDO & Stink

 TV   EUROPE    March 13, 2007 06:12 (Edited: March 12, 2007 19:12)
http://bestadsontv.com/files/thumbnails/2007/Mar/5442_reflections.jpg




... "Reflections" ...


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From Leagas Delaney & The Pink Film Company

 TV   UK    March 13, 2007 06:04 (Edited: March 12, 2007 19:04)
http://bestadsontv.com/files/print/2007/Mar/5355_home_delivery.jpg


Description
------------------------------------
To draw attention to the issue of human trafficking and make it relevant to people in their everyday lives. The central thought is that people should never be bought and sold.

Creative Commentary
------------------------------------
A big thanks to everyone who gave so much of their time in the making of this campaign.


Click here to view this spot


More great work for the Scion xB - from ATTIK

 TV   USA    March 13, 2007 05:55 (Edited: March 12, 2007 18:55)
http://bestadsontv.com/files/thumbnails/2007/Mar/r2square.jpg




Another one of the 16 virals produced for the want2Bsquare.com campaign for the Scion xB ... from ATTIK





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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    March 13, 2007 05:43 (Edited: March 12, 2007 18:43)
http://bestadsontv.com/files/print/2007/Mar/tn_5418_Calci yum Squeezables_train.jpg




Dairy snack, Calci Yum, has new squeezable packaging.




Link
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Click here to view this ad



Spec spot from first time director Tony McNeal

 WORTH A LOOK   USA    March 13, 2007 03:57 (Edited: March 12, 2007 16:57)
http://bestadsontv.com/files/thumbnails/2007/Mar/matchup.jpg



Description
------------------------------------
This spot was shot like a stylish documentary inspired by the film City of God.



Click here to view this spot



New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    March 13, 2007 03:11 (Edited: March 12, 2007 16:11)
http://bestadsontv.com/files/print/2007/Mar/tn_5450_5443_Anti-Drugs2.jpg



Because of the increasing number of youngsters that are willing to try deadly drugs like ketamine, heroine or cocaine we were asked to create a campaign that will communicate in a simple and memorable way that these drugs will seriously damage their health.



Link
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Click here to view this ad



Guest comments for featured spot "Day Rider"

 GUEST COMMENTS   AUSTRALIA    March 12, 2007 15:14 (Edited: March 12, 2007 04:14)
http://bestadsontv.com/files/thumbnails/2007/Mar/DayRider.jpg


Some background from Cummins and Partners creatives Carolyn Davis and Matthew Page.

This spot was shot on location in Los Angeles, near the docks.

The talent were difficult to deal with. No one could understand the Hispanic guy and the lead kept hassling the client for her number.

We didn't want to use special effects, so running the poor guy over with the car at the end required lengthy contractual negotiations.

People say it looks spookily similar to a TV show from the 80's. For this, we blame the lighting.

The Director Anthony Farac, from Firehorse Films in Auckland was truly brilliant and said lots of interesting things, but we can only remember this:

"Working on an advertising project for an international client was a refreshing change from producing the cartoon series bro' Town.

We spent the best part of three months designing, developing, stylising and ultimately bringing this world to life and we're all really proud of the result."

Got to the best TV page or Click here to view this spot



New Interactive from Ogilvy London.

 LATEST ONLINE   UK    March 12, 2007 13:47 (Edited: March 12, 2007 02:47)
http://bestadsontv.com/files/print/2007/Mar/tn_5434_King Nick2.jpg


Here's the "Branded" King Nick spot ... following on from the one curently featured on the "best interactive" page:

From Ogilvy ...

At Ogilvy we've produced a viral for the relaunch of BrandRepublic's website.

We've hijacked the leader of a micronation...King Nicholas of the Copeman Empire and set him up in a Spinal Tap inspired home video. You can listen to his views on current affairs, coastal erosion and empire building and ultimately decide whether to join him and his 'caravan' republic or to join us and gain access to innovate news content for marketing, business and advertising people.




Click here to view this ad





http://bestadsontv.com/files/print/2007/Mar/tn_5457_BR_Molossia-2.jpg
and the print ......



Click here to view the PRINT work.


New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    March 12, 2007 13:22 (Edited: March 12, 2007 02:22)
http://bestadsontv.com/files/print/2007/Mar/widows1_tn.jpg




From Partners Portugal ... for the Portuguese Heart Foundation





Link
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Click here to view this ad

New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    March 12, 2007 12:50 (Edited: March 12, 2007 01:50)
http://bestadsontv.com/files/print/2007/Mar/JOURNALISTS_tn.jpg



Synopsis Journalists defense

Objective: Inform people that everywhere in the world, journalists are
murdered, jailed or persecuted for doing their job.

Concept: In some contries, when journalists write an article they endanger
their life

Target: Everybody who can be concerned by expression freedom

Link
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Click here to view this ad

New Stihl spot from Publicis Conseil & La Pac

 TV   EUROPE    March 12, 2007 03:24 (Edited: March 11, 2007 16:24)
http://bestadsontv.com/files/thumbnails/2007/Mar/stihl.jpg


Description
------------------------------------
This is a campaign to promote Stihl blowers.

Creative Commentary
------------------------------------
A simple idea for a good film with great people behind it, that's what every spot should be right?



Click here to view this spot

New from Cummins & Partners, Australia

 TV   AUSTRALIA    March 12, 2007 03:00 (Edited: March 11, 2007 16:00)
http://bestadsontv.com/files/thumbnails/2007/Mar/realestate.jpg




From Cummins & Partners & The Pound ... "Convertible".



Click here to view this spot

Guest comments for featured spot "Dream"

 GUEST COMMENTS   UK    March 09, 2007 13:34 (Edited: March 09, 2007 02:34)
http://bestadsontv.com/files/thumbnails/2007/Mar/5388_hp_sauce.jpg


Some background from Lead VFX artist, Adam Watson, Rushes.

This spot was a pleasure to work on, being highly technical and creative. Working closely with Director Simon Burrill from Infinity, we created the amazing dream world you see in POV from the start of the commercial. From the outset there were several technical hurdles to overcome. All the main shots needed 3D tracking to integrate all the set extensions, background replacements and other tweaks and trickery we did. Flame's 3D capabilities were pushed to the limits, creating all the environments in a 3D space and utilising 3D objects throughout most of the scenes. A huge amount of rotoscoping was done by Joe Dymond to give us the latitude to replace, chop, warp any part of the image we wanted to. The change from the shot plates to the final image is dramatic.

Technical aspects aside, the rest of the job was about experimentation. We began two weeks of creative collaboration to push the project into the surreal world you see on screen. The concept was set, but the creative brief was open. The first scene takes a few viewings before you see every change we made, from subtle colour changes to floating post boxes. A lot of work was done on colour grading at the end of the job to push that dream idea even further. Coloured light leaks and refined selective grading were the final touches to lead your eye around the image. All in all it is an interesting and beautiful commercial for a household favourite.


Click here to view this spot


BBH ... more quality work.

 TV   UK    March 09, 2007 13:31 (Edited: March 09, 2007 02:31)
http://bestadsontv.com/files/thumbnails/2007/Mar/5386_LEGEND_FART.jpg



BBH London & Stink creating a legend for Air Action Vigorsol.




Click here to view this spot

Guest comments for featured spot "Paperwork"

 GUEST COMMENTS   USA    March 09, 2007 13:05 (Edited: March 09, 2007 02:05)
http://bestadsontv.com/files/thumbnails/2007/Mar/5384_AMP_Paper.jpg

A bit of background from from Assoc. Creative Director/Copywriter Reuben Hower and Assoc. Creative Director/Art Director Gerard Caputo, BBDO NY ... creatives on the featured spot "Paperwork".




Our assignment was to show how AMP energizes your day. In this case, we tell the story of how a guy overcomes a rather aggressive form of writer's block.

Things kind of all fell into place rather wonderfully. The client bought off on the idea, and somehow we got Dante Ariola to direct, and Angus Wall to edit. We shot in a redressed warehouse in LA. They say you can cast anyone in LA, but most of the paper monsters were too good looking (made of stationary), or too LA (synthetic fibers). So they were created from various sketches and implemented with the use of CGI. Thanks to Digital Domain for their tireless efforts in bringing the monsters to life. Big thanks to all involved, especially Dante.



Go to the best TV page or Click here to view this spot



New work from Consortium & Exile Films

 TV   NEW ZEALAND    March 09, 2007 11:36 (Edited: March 09, 2007 00:36)
http://bestadsontv.com/files/thumbnails/2007/Mar/5312_X_meets_Y.jpg



Description
------------------------------------
Good things happen when X meets Y.




Click here to view this spot

New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    March 09, 2007 08:01 (Edited: March 08, 2007 21:01)
http://bestadsontv.com/files/print/2007/Feb/tn_5026_systema_low.jpg


Description
----------------------------------
A campaign for a new company that offers convenient money.


Link
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Click here to view this ad



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