Travelocity is the first major online travel site to offer unpublished (or 'opaque') hotel deals and regular hotel rates all in one search window, without the hassle of bidding. In the current economy, travelers are more price conscious than ever, with approximately 20 to 30 percent of online hotel bookers now seeking out opaque hotels. Travelocity's Top Secret Hotels offer an easy way to shop hotels and find unpublished rates that are up to 45 percent off three- and four-star hotels. Agency: McKinney, Durham
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