BEST TVGoogle Docs: Hall & Oates was far and away my favorite. A lot of ads use popular music in an offhand - and arguably lazy - way. This concept, while deceptively simple, bakes the song and the nature of the duo act into what is effectively a fun and engaging product demonstration. It's hard to do, and in this case it's a home run.
BEST PRINTI'll go with
Febreze Car: Garbage Truck here. It's quick, it's clever, and it helps the audience understand the product benefit without working too hard. And nobody outside of our industry wants to work hard on an ad.
BEST OUTDOOR I love the
Smirnoff Night Project, but is it really Outdoor? It's a great concept either way. If I had to vote straight category, I would go with
DNA Project: Crime Scene. Itâs simple, interesting and physically engaging, and I suspect the earned media helped create a fair amount of awareness.
BEST INTERACTIVEONG Florescer: Tomorrow In A Box. It's simple and charming, and it uses social media elegantly and with purpose. Several of the other pieces asked a lot of the visitor in terms of time and attention, and in my experience most people have little of either.
This week's guest judge is Bruce Henderson, Chief Creative Officer, G2 USA.
Prior to coming to G2, Bruce spent eight years at Ogilvy, New York, where he held roles ranging from Digital Copywriter to Group Creative Director.
While at Ogilvy, he worked with a diverse group of clients, including Siemens, TD Ameritrade, Six Flags, Dove, Perrier, IMB, SAP, and DuPont, and helped develop campaigns ranging from "More Flags, More Fun." for Six Flags to "Somewhere in America" for Siemens. Prior to Ogilvy, he served as Editorial Director at the pioneer digital firm Agency.com.
Bruce has deep, hands-on experience in all media channels and the creative work of his team has been recognized with a wide range of industry awards.
