Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Seen and noted

Guest Judge: Russell Ramsey, ECD, JWT, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 08, 2013 02:28 (Edited: February 17, 2023 05:19)
BEST TV
Winner: VW Tall Girl. Beautifully directed story about a tall girl who finds life a little hard because of her height. Difficult meetings and awkward shared umbrellas. Until she meets her perfect partner. A tall guy with a VW UP that can accommodate both of them. They drive off into the sunset.

Runner Up: VW Think Blue. VW Again. This time a story of dads using their cars to send their babies to sleep. Except when the blue motion cuts out the engine the babies start to cry. Most clients would run a mile from an idea that focuses on the negative of the product but this ad is done with charm and wit and makes it point.

BEST PRINT
Winner: VW Golf Restaurant. I thought I'd seen the last of the reverse camera campaigns that populated Cannes a few years ago. This one is pretty fresh.

Runner Up: ZMG Newspaper. An ad for advertising. It makes the point that your ad will stand out, and I think it does.

BEST OUTDOOR
Winner: Ikea. A poster that is the product. An idea that brings the store onto the streets.

Runner Up: Situation Stockholm. A thoughtful and intelligent idea that tells the story behind the faceless homeless. Making the audience engage with them and their situation.

BEST INTERACTIVE
Winner: Migrator Bird. A simple and potentially boring offer is brought to life in an engaging way. The offer last till the bird comes back. Beautifully tied into the winter offer.

Runner Up: Dove Real Beauty Sketches. Overly sentimental but a clever way of talking about women's negative self image.



https://www.bestadsontv.com/news/upload/NEW-Russell Ramsey.jpgThis week's guest judge is Russell Ramsey, executive creative director of JWT, London.

Russell began his career at Saatchi & Saatchi, where he worked on brands including Allied Breweries, NSPCC, Tesco and British Airways. In the summer of 1990 he moved to BBH London. He was made a creative director in 1998, and chief creative director in 2005.

His trophy cabinet holds D&AD Gold, 8 D&AD Silvers, 6 x Cannes Golds and numerous awards from around the world. He oversaw the launch of a TV channel and various multi platform communications for Audi.

Russell joined JWT London in September 2007 as executive creative director.


Gold sponsors

Silver sponsors

Search blog

Members

Past guest reviewers

Latest news

Blog categories

Blog archives

RSS feed

RSS Articles
Visit Campaign Brief for Australian creative
advertising news