BEST TVSome nice TV here, amongst the masturbation gags. We're big fans of the
Southern Comfort campaign and this one is almost as good as the first (depending on which of us you ask). It gets our vote for Best and already looking forward to the next.
Dove pipped
Dead Man Talking at the post - simple, natural and insightful.
BEST PRINTBest goes to
Breeze Washing Detergent, looks great and had a real reason to believe. We liked the
Apple ad too, well written and understated although Steve Jobs set the bar on this one. It's tough to top 'Here's to the crazy ones'.
BEST OUTDOOR Not such a great category this week.
Abandoned bicycles was an interesting way to show time passing, the
Man of Steel campaign could have been so much better, and although not ground-breaking, the
Molson campaign feels like the most solid conceptually. So that gets first place.
BEST INTERACTIVESome really stand out work in this category.
Antvertising was by far the biggest idea and gets first place. The
Vicomte A campaign really got us clicking but she wouldn't take her pants off. And
Skittles didn't get us laughing quite as much as we hoped, so we're going with
Burberry's Kisses in second. Simple, shareable and instant, who wants to sit around watching ads all day?
This week's guest judges are Neil McGuirk and Darren O'Beirne, creatives at adam&eveDDB in London.
Neil joined Darren at DDB London after several years in Australia where he worked at Lowe Hunt, The Campaign Palace and most notably, Droga5, where he was the first creative hire. As D&AD Best In New Blood, Darren began his career at JWT and was one of Campaign's Faces to Watch before being snapped up by DDB.
Since their initial Skype call at 6am Australian Eastern Standard time (5pm GMT) they've created a few award winning campaigns and wrote the long-running tagline, Keep Up for Virgin Media. They now work across all clients from Google and John Lewis to VW and the FT.
