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Seen and noted

Guest Judge: Aaron Griffiths, chief creative officer, ArnoldNYC

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 28, 2014 19:46 (Edited: February 17, 2023 05:19)
BEST TV
Winner: Small Dog, Big World. The best film is, by far, the Woody Allen inspired Pedigree small dog spot. It's stupid in the best way possible. I somehow feel less intelligent after watching and still beholden to that horrible looking animal.

Runner up: Newcastle Mega Ad Trailer Teaser. So stupid. Like really idiotic. And brilliant. The timing is impeccable. You see every gag coming and it makes you smile when it arrives. And the guy that accidentally walks in on the title sequence... amazing.

Booking.com. I know people love this campaign. But I just have to say, this spot made me never want to go on vacation again.

BEST PRINT
Winner: Ace Auto Club Boar. Good old fashioned print advertising. Been a while since I've seen it. Makes it's point and someone got to take home some concrete animals from the shoot.

Runner up: Vespa Nerd/Hipster. Smart. And embarrassing. And can I get a ride back uptown?

BEST OUTDOOR
Winner: Nomad Skateboards. Where I grew up, skateboarding was a way of life and also, a crime in most public spaces. Ridiculous. I love how simple and sophisticated this idea is - elevating the sport along with the conversation.

Runner up: Lego Blind Art Project. I love it when advertising agencies turn their creative talents to doing something so positive. Lego played such an integral role in most of our childhoods, to see it used in this way is just inspiring.

BEST INTERACTIVE
Winner: The Alzheimer's Event. Smart and simple. Probably the two most important words in our business. This experience puts something so hard to understand into perspective and allows for anyone to easily participate.

Runner Up: Ajax Social Wipes. Anything that sanitizes Facebook is a good thing. Again, I like how simple this is and it taps into a real social problem in a way that makes the brand relevant.



https://www.bestadsontv.com/news/upload/Aaron Griffiths_cropped.jpg
This week's guest judge is Aaron Griffiths, chief creative officer at ArnoldNYC.

Aaron is a creative powerhouse with an award-winning career spanning many brand categories. In his role as Chief Creative Officer at ArnoldNYC, Aaron leads the agency's creative teams to ensure delivery of world-class strategy and innovation that reflects the speed and velocity required in our exploding social, digital and institutional media environment.

Aaron joined Arnold with an impressive portfolio of work from his time with TBWA/Chiat/Day, Ogilvy & Mather Worldwide and Goodby, Silverstein & Partners. He has experience working across several blue-chip brands, including IBM, Yahoo!, HP, Fanta and Michelin.

Aaron brings extensive digital and integration experience to Arnold. As OgilyOne's Worldwide Creative Director for IBM, he helped bring together creative groups from Ogilvy & Mather and OgilvyOne to form a fully integrated, global creative team. For Yahoo! Music, his team's award-winning work helped establish the brand as an early leader in the highly competitive digital music space. Prior to Ogilvy, Griffiths was at Goodby, Silverstein & Partners, where he helped develop their interactive advertising discipline and created award-winning campaigns for HP, Saturn and Specialized Bikes.

Throughout his career, Aaron has led teams whose work has received numerous industry accolades including One Show, Cannes, LIAA, New York Festival, the Clios, Effies, Art Directors’ Club, Andys, Flash Film Festival, Flash in Can, and SXSW to name a few. Aaron has also served on juries for One Show, D&AD and most recently, the Art Directors Club.


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