Seen and noted

BEST TV
Winner: The Parent's Circle. It's a wonderfully simple misdirect, you naturally assume that racism is somehow at the heart of these people's motives, and in allowing yourself to believe that they don't want you here because you don't belong, you allow yourself to be caught by the truth, that these people have all lost loved ones, and are from both sides, and they are praying that you don't end up in their shoes. It gets my pick of the week.

Runner Up: Samsung gets my next vote. Beautifully crafted, some of the shots are truly wonderful
and I want to watch it again immediately. Nice track and a nice simple thought too.

BEST PRINT
Winner: Ironage wins, by a nose. Perhaps not a vintage crop this week but an arresting visual image and a simple message all the same, keep pushing and by the end of the month you might just get ahead. Congratulations to the team.

Runner Up: Go Outside. Another very simple visual game, you work it out, you get it, you remember it. Reminds me of a Magritte painting. And the English expression "Bird brain". But now I'm getting distracted. Nicely done.

BEST OUTDOOR
Winner: Colgate. Just when you think the world has seen enough vending machine ideas along comes another sweet vending machine idea. Being a dad I approve. Kids, remember to brush your teeth, you'll need them when you're older. OK now, no more vending machine ideas you hear.

Runner Up: Hellmann's. Who wouldn't want their picture in mayo? And it's always a neat trick to be able to eat your own head. This campaign may feel small, but it is beautifully formed.

BEST INTERACTIVE
Winner: Arrels Foundation. This will break a few hearts in NZ. It's a great idea and you have beaten a couple of charming young Kiwis to it. It's wonderfully made and selling the fonts to the likes of Coca Cola gives it scale. Another much needed example of creativity creating a better world.

Runner-Up: DPPD. I love that the Tinder app designed to help people find love has helped find 23 missing people, a great and clever use of technology. I trust they are all now in wonderful new relationships. Congratulations. That's it from me.




This week's guest judge is Nick Worthington, creative chairman at Colenso BBDO, New Zealand.

Nick studied Graphic Design in the early 80's at St Martin's School of Art in London. He joined BBH in London in 1986 and under the watchful eye of Sir John Hegarty produced many award winning campaigns including Levis Creek and Drugstore. After 10 years at BBH Nick joined AMV BBDO under David Abbott, and over the next 7 years created award winning work for Road Safety, Dulux, Wrangler.

In 2003 Nick joined Dave Droga on the Publicis worldwide creative board and moved to New Zealand, first as ECD at Publicis Mojo and later as ECD at Colenso BBDO in Auckland. Nick is now creative chairman at Colenso BBDO.

In New Zealand, the kind of work Nick and his team were doing began to change...they floated a fully working pub around the world to thirsty Kiwis in London for Speights, built a tree house restaurant for Yellow Pages, launched a Yellow-flavoured chocolate bar that outsold Snickers, created a real Dogfight over the Auckland Harbour for Spielberg's The Pacific, created the world's first Impulse Savings product for Westpac, used anti-terrorism software to create the first human to canine pairing software for Pedigree's Dog Adoption Drive, and continued to pick up the odd award in the process.

(Picture credit: Alisa Connan)