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Guest Judge: Tony Granger, global CCO, Young & Rubicam

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 24, 2015 00:45 (Edited: February 17, 2023 04:19)
BEST TV
Winner: Volvo: Swedish Air. I love the simplicity of the spot and how the creative resisted the need for a cliched voiceover. It was a quiet and delicate film that delivered the truth of the product well.

BEST PRINT
Winner: Lumen FM: From Skyline Pigeon to Home Again. Lumen FM takes best print. Fun, entertaining - boy how we all change.

BEST OUTDOOR
Winner: States United To Prevent Gun Violence: Guns with History. A pop-up store in NYC that reveals the hidden cost of owning a gun. Powerful and haunting.

BEST INTERACTIVE
Winner: Callia: Likelytics. A terrific idea bringing data to life in a cool way. Hey, some of us need all the help we can get.



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This week's Bestads guest judge is Tony Granger, global chief creative officer, Young & Rubicam.

Tony joined Young & Rubicam in May 2008 to partner with global CEO Hamish McLennan. Together they share the mission of creating irresistible brands for every client in the global Young & Rubicam network.

Tony is a passionate advocate for creativity. He believes in the magic of ideas, the possibility of their reach and their power to generate change. This belief is at the heart of his ability to transform agencies and brands. He champions ideas that build relationships, and content that incites consumers to engage in new experiences.

Before coming to Young & Rubicam, Tony spent five years at Saatchi & Saatchi. He started as chief creative officer of the storied office in London and in 2004 transferred to New York to lead Headquarters. There he restored the agency's focus on creativity, driving new business and helping clients vitalize their brands by developing breakthrough communications.

Under Tony's leadership, Saatchi produced iconic, innovative work for JC Penney, Wendy's, Procter & Gamble and General Mills. Within 18 months, amidst much buzz for clients and agency alike, it was the top creative agency in the U.S. and its clients were prospering.

In 2007, Saatchi became the International Agency of the Year at both the Cannes and the Clio Festivals. It was also ranked the #2 Agency Worldwide by the prestigious Gunn Report.

Prior to Saatchi, Tony led a similar creative renaissance at Bozell New York, where it achieved the highest creative standards and memorable work for The New York Times, Bank of America, Datek, Fujitsu and Got Milk?

Tony's career began in his native South Africa, where he led TBWA/Hunt Lascaris, a shop of proud heritage and creative pedigree. There he was recognized for iconic campaigns for clients including Bic Pens, Seychelles Tourism, Land Rover and BMW.

Under Tony's leadership, Young & Rubicam was recently named 2010 Agency Network of the Year by both the Art Director's Club and the New York Festivals. To date, he's won more than 50 Cannes Lions, upwards of 1,000 industry awards and has served as president of several international advertising juries. Tony is proudest to have shaped top creative agencies, and worked with the world's most sought after clients on some of the most recognized and influential global brands. He is fanatically focused and excited for the future of the business and this industry.


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