Seen and noted

BEST TV
Favourite: Guinness Rugby - Never Alone. I like this simple and strong advocacy. A sensitive way to talk about team spirit and sport values. The soundtrack is amazing and the story of Gareth Thomas is moving.

Runner Up 1: Heart Ibiza - Collisions. I like this surreal demonstration that drives us through an unexpected journey. I don't know if the food is good but this is a creative way to sell a new restaurant.

Runner Up 2: Ikea - Naturists. Big decisions are taken around the table. With this simple insight, Ikea takes us through absurd and funny stories. As we say in French, those who are missing are always wrong.

BEST PRINT
Favourite: Wrangler VS Wrongler. A demonstrative campaign to remind us the brand's positioning. It is obvious but it had to be done.

Runner Up: Abraxas. A nice and sophisticated way to play with the media and with the product. An unexpected way to use the luxury wines codes to sell a beer.

BEST OUTDOOR
Favourite: Itaipava 0% - Illusion Sticker. A very simple visual demonstration. The right moment and the right place to do it.

Runner Up: SBS Salmon. I don't understand how it happens that some kids don't know how a fish look like, but this is a smart way to open the conversation anyway.

BEST INTERACTIVE
Favourite: LA Phil - Van Beethoven. I love it. What a smart and useful way to play with new technologies. The modern version of Disney's Fantasia?

Runner Up: Hyundai / SUV Lifestyle Quizz. It is never easy to drive people to a car configurator. This is an efficient way to do it by playing with Instagrampossibilities.

BEST RADIO
Favourite: Unity Fun Run - Property Developer. If you do good, you feel good. Clever and convincing.

Runner Up: Sea Shepherd - Ultimate Death Scene. A smart way to catch the audience by going back to the essence of radio.




This week's guest judge is Vincent Behaeghel, creative director, BETC Paris.

Vincent Behaeghel joined BETC in 2012, as international creative director for Peugeot.

He was born in Brussels and started his career as an art director at Lowe Belgium in 1983. Before joining BETC he worked at RSCG Paris, FCB Paris and CLM/BBDO where he won several Cannes Lions (France Telecom, Wanadoo, Pepsi).

In 2003 he helped launching the agency Steak (part of the Red Cell network), in the role of vice-president. Before joining BETC Vincent worked as vice president and creative director at Lowe Paris, in charge of brands like Nespresso, Kia Europe, and Securite Routiere (French Road Safety), for whom he won a Cannes Lion.