BEST TVMartin Sheen will always be one of my favorite Presidents. So, how could I not love seeing him reprise the role. The
Chrysler spot is the clear winner. What is supposed to be an amusing dig at patriotism couldn't be more spot on in the current political environment. I think I've heard Donald Trump say that exact line, "The American people are Americans, you know". Runner-up is the
French Road Safety film.
BEST PRINTBravo,
Snickers, you've done it again. A great brand idea that keeps delivering great ideas. In the age of Kim Kardashian retouching scandals, this print ad couldn't be more on point. The
Smart Car print ad is a great runner-up. I've said that out loud myself.
BEST OUTDOOR The
Duang Prateep "Mosquitos" idea is life changing. It's a brilliant innovation that could genuinely make a difference in the world. My only advice would be to tone back the case film a little. The statistics and results at the end start to set off my bullshit meter. The
TIM outdoor is a strong runner-up. I just wish it had a little more scale.
BEST INTERACTIVEThe
Converse "Lovesick" interactive piece is easily the most engaging. And certainly had the most "interactivity". Having said that, sliding the screen back and forth doesn't really change the film at all. It certainly doesn't have the power of Honda R.
Samsung's 360 Ski Jump is the runner-up. And whilst I'm sure the actual VR experience is more interesting than the short promotional film, I just wish I could know that for sure.
This week's guest judge is Matt Eastwood, worldwide chief creative officer, JWT.
Matt Eastwood joined JWT as worldwide chief creative officer in July 2014. He previously served as chief creative officer, DDB New York and has overseen some of the most innovative, recognizable and awarded creative projects in advertising today, including the iconic "Yeah, that kind of rich" work for the New York Lottery and last year's highly awarded "Hashtag Killer" campaign for WATERisLIFE, as well as work for Hertz and McDonald's.
His career has spanned numerous agencies, specialties and countries, including Australia, the U.K. and the U.S. Eastwood has been a judge at many prestigious industry awards shows including The One Show, Cannes, London International Advertising Awards, ADC New York, Radio Mercury Awards, MADC (Melbourne Art Directors Club), Axis (New Zealand Print/TV Awards), New York Festivals and more.
Having spent three years at DDB earlier in his career, Eastwood rejoined DDB Australia in 2006 as national creative director and vice chairman. He then joined DDB New York in 2010 as chief creative officer.
In Ad Age's 2013 Awards Report, Eastwood was listed as the 5th most awarded chief creative officer worldwide. During his time at DDB, the agency was named Campaign Brief Agency of the Year, Australian Creative Hotshop, AdNews Agency of the Year, B&T Agency of the Year, Spikes Network of the Year and Campaign magazine Network of the Year.