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Seen and noted

Guest Judge: Lisa Fedyszyn, associate CD, Droga5, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    April 18, 2016 21:49 (Edited: April 19, 2016 07:49)
Winner: Nike - The Conductor. It was a Kobe heavy week in film. Two ads feature the great man, or villain depending who you ask, and another mentioned Kobe beef. But it was Kobe's swan song that celebrates how much sports fans love to hate, through song, that struck a chord (no pun intended) with me.

Runner up: McDonald's - Anything for Love. Did anyone ever find out what it was that Meatloaf wouldn't do? I'm not sure I want to know actually, but this spot is a very sweet story. I would have loved it if they just cut after Dad refused to eat the McDonald's Chicken Nugget.

Winner: Swedish Art - Now! You better sit down for this. That's what she said.

Runner up: Financial Times - Make the right connections. Now I get it, says the advertising creative who did not make the connection until the Financial Times showed me how. Smart and simple.

Winner: Legoland Florida Resort - Legoland dollars. Build it and they will come. And if that's not enough, have a Lego currency that's listed on foreign exchange boards. This is the perfect way for Americans to feel like they're travelling OS without leaving the US. Though I wish the entire video was made of Lego.

Runner up: Gesicht Zeigen - My Struggle. A powerful idea with an incredibly strong message. Hopefully it grabs the attention of an audience that might not want to read what the new 'My Struggle' has to say.

Winner: Swedish Tourist Asociation - The Swedish number. What a great way to sell Sweden - Have chat with an expert on the country. I remember they once let their citizens run their Twitter account, and this feels like a nice extension. Now excuse me while I ring them and ask why on earth they eat surstromming.

Runner up: Sonic Drive-in: SONIC #SquaresShakes. It's hip to be square. I doubt Huey Lewis and The News were playing Coachella, but this square drink for a square medium is as delightful to look at as I'm sure it tasted.

There are no winners for radio this week. (1).jpg
This week's guest judge is Lisa Fedyszyn, associate creative director, Droga5, New York.

After working in her hometown of Melbourne, Australia, Lisa Fedyszyn moved to New Zealand to escape paying student loans. Fearing the university system was closing in on her some eight years later, Lisa up and left, flying to New York to join the safe haven of Droga5.

During her time in the industry, she's charged male politicians 10% more than women for their morning coffee to bring awareness to pay inequality, got weird with an inflatable tubeman for Scion, humiliated one of Australia's most celebrated sportsmen for McDonald's, strapped New Zealand's top creative leaders to lie detectors for the Effie Awards (and proved they do lie in their award videos), and crammed 60 scenes into a 60-second spot for Sky Television. She has also hidden novels in Word and PowerPoint documents, so employees could read books at work.

For her efforts she was named among Young Guns' Top 10 Creatives of the Decade, and along the way she has won awards at Cannes, D&AD, One Show, Clio, Webbys and all the others. And for two years, Lisa was National Head of AWARD School in New Zealand, which was ideal because she is nurturing, yet bossy.

If you are ever in the West Village pop over and say hello. She keeps a spare key under the mat.

Lisa's wearing a "We get depressed" t-shirt which is an initiative for depression awareness by Droga5 creative, Sarah Shelton.

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