"In the future, everyone will be world famous for 15 minutes", said Andy Warhol. He was right. Culture Club, a new art show on Belgian tv channel Canvas, lets you experience what it is like to be on the wall in one of Europe's most prestigious contemporary art museums: the S.M.A.K. in Ghent. Post an Instagram picture with hashtag #cultureclubinsmak and see it appear live in the S.M.A.K. amongst big names such as Andy Warhol, Francis Bacon and Marina Abramovic. Agency: Mortierbrigade, Brussels
VIEW THE CONCEPT
