Seen and noted

BEST TV
This batch of TV/Web Film is tricky. I was excited to see what Snickers would do for Super Bowl this year, but when it came to the LIVE part - I wasn't sure why it had to be live in the end - other than the mention of the 3rd quarter - there didn't seem to be anything to make it seem like it couldn't have been filmed in advance. That said, I bought the hook, and from this bunch it's my pick - for trying to do something different during the game.

Runner up is Old Spice.

BEST PRINT
Print was a bit contrived this week, leaving me unable to pick a clear winner. If I was an eager ad student and I could win a trip to New York to meet David Droga, I would think that was pretty cool. So I'll give that a nod and a congrats to the student who wins this year.

BEST OUTDOOR
My pick: Starmark: The Investigation. To be honest, I didn't make it through the whole video - at over 5 minutes it was just too long. But I like the concept.

Runner up: Hateboards are fun. I personally feel a bit bad for Kanye. But a fun idea to let off some steam through sport.

BEST INTERACTIVE
My pick: Cochlear Implant. I like the idea of a different type of hearing test. I wonder if people who need Cochlear Implants wouldn't know already that they had significant hearing loss, but interesting to bring something new to make me think about my own hearing. I wish I knew how long the film was on the site when I was getting into it though.

Runner up: Free beer when it rains? Probably not the newest concept, but sounds good to me.




Michelle Spivak is a creative director at TBWA/Chiat/Day in New York where she has worked on brands like H&M, GoDaddy, and Nissan.

Her work has been recognized by the One Show, Communication Arts, Applied Arts, The Cassies (the Canadian Effies), The FWA, ADCC, LIAA and a host of other acronyms.