BEST TVFull disclosure, one of this week's six is from the agency I work at. In the interest of impartiality, I recused it from my evaluation. (
Pedigree 'Pick Me').
Best: I didn't choose a first place this week. But if I did, it would probably have something to do with dogs and people in cages.
Runner up:
Federation of Leagues Against Corridas. When I was a child on vacation in Mexico, my parents took me to a bullfight. I still have the mental scars. If you've never been to a bullfight, let me just say, it's not like how it is in Bugs Bunny cartoons. (The same can be said for opera and hunting btw.) This spot cleverly shows the brutality of bullfighting in a way that doesn't seem exploitative or gratuitous. It also smartly reframes the spectacle to make you think about it from a different angle.
BEST PRINTBest:
ELaN Languages. I dig ideas that use found art to prove the point. This print from ELaN leverages bad menu translations to show how easy it is to go horribly wrong when translating. At least I'm hoping "hang small children sauce" is a miss-translation.
BEST OUTDOOR Best:
The Hunger Project. I love ideas that create value out of something that already exists. This project used desirable restaurant reservations - something not usually, or at least legally, monetized - to provide money for the hungry and sweet ressies to the well-fed. The juxtaposition is really interesting. A smart way to raise awareness and provide funds to a cause that's all too common.
Runner up:
Heineken Bakery. "Finest ingredients" has been in ad briefs since cavemen have been able to roll their eyes. So, how do you talk about an ingredient in a way that makes people actually care? Heineken did it by isolating the ingredient, in this case yeast, and creating something entirely different and delicious out of it.
BEST INTERACTIVEBest:
The Lenz App. They pretty much had me at Gorillaz. But beyond that, this is a really cool way to promo Deutsche Telekom's tech and for the brand to own their color. (From now on everyone else is just leasing Magenta.)
Runner up:
Invisible Sexism. An innovative and provocative way to show that prejudice and violence against women isn't always visible.
This week's guest judge is Greg Hahn, chief creative officer at BBDO, New York.
Greg joined BBDO as an ECD in 2005 and has been behind some of the industries most ground-breaking and award-winning work, Since taking the helm of the creative department in 2014, Greg has helped BBDO New York earn the title of the most awarded agency in the world according to The Gunn Report.
Recently, Greg was named one of the "100 Most Creative People in Business" by Fast Company Magazine and top 10 creative directors by Adweek. Prior to BBDO, Greg worked at Fallon Minneapolis, where he created work for CitiBank ("Live Richly"), Cannes Lions winning work for Timberland, Sports Illustrated, Lee Jeans along with the EMMY nominated "Cat Herders" spot for EDS and the famed BMW Film series season two. Greg enjoys spending time with his wife Mandy and six year old daughter Tuesday. Greg does not enjoy writing about himself in third person. But appreciates you reading this far.