The true Finns remain committed to their habits even when living in Russia. They will always adore Finnish comfort, nature, and sport. It applies both for an individual Finn and the entire company YIT real estate developer from Finland. This idea has become the basis for the advertising campaign starring Ville Haapasalo. Using a number of funny episodes of everyday life, we demonstrate that despite the long-time working experience in Russia, the Finnish traditions still remain important for the company.Agency: Media Storm
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