Rally Cycling is a professional bike racing team whose title sponsor helps businesses cultivate healthier employees. Their message? Cycling is a powerful way for people to take ownership of their well-being. To drive awareness, we created an online film that debuted during the final stage of The Tour de France. The film cites a recent Dutch research study that links regular cycling with a longer life expectancy. To emphasize our point, we partnered with 92-year old triathlete Bob Powers.
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