Carlsberg teamed up with OMD and Clear Channel to combat the heat on our sunny island with their newest creative OOH campaign - Counting down to the smoothest hour. The execution, aimed to marvel the crowd with its innovative sampling concept, features the first-in-market countdown beer dispenser along the buzzling streets of Somerset. The custom built 2.2m tall dispenser features a digital countdown timer that brews anticipation among the public and urge them to countdown with Carlsberg to the smoothest hour,
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