Hornitos Tequila has released a new marketing campaign called 'A Shot Worth Taking' that highlights the extraordinary things that can happen when people are willing to 'take a shot.' The new marketing effort, via La Comunidad, Miami, launches on Mexican Independence Day, the anniversary of the brand's launch back in 1950, and celebrates Hornitos' history as a shot-taking, boundary-pushing brand by inspiring this same mentality in fans.
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