Mid-Season Sale is always the unseen hero. The sale in the year when people don't rely on and don't think of. Still, there's a certain charm to it. An almost romantic or nostalgic sense to it. Just like an old movie; a film noir. Now that the blockbuster season is long gone, Summer, we set out to promote the MYMALL Mid-Season Sale, using this unconventional visual aesthetics.
Each of the series' "posters" give out the atmosphere of a film noir, which at the same time communicate the "stars" of this sale. Agency: Marketway / Publicis
VIEW THE 1ST ADVIEW THE 2ND ADVIEW THE 3RD AD
