MGM Resorts International, parent brand to 27 resorts on the Las Vegas Strip and beyond, is launching the first brand campaign, in the history of the company, based on the belief that humans are born with a need to be entertained. As home to some of the world's most renowned live acts, restaurants, and concert events, the campaign will announce to the world that MGMRI has for one mission: to entertain the human race. Agency: McCann, New York
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