In the latest campaign via Ugly, Sydney for the Australian chain of surf and skate stores, Ozmosis invites customers to pay, not with cash or credit cards but with scars, scrapes and bruises. Customers will be able to go into any of Ozmosis' fifty-five stores and show a scar, scrape or bruise to a staff member or upload a photo to social media with #PayWithPain to receive exclusive deals.
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