To celebrate the launch of the Fitbit Ionic, built with their most accurate heart-rate monitor ever, Dublin-based advertising agency Boys & Girls have created the most heart-racing unboxing video ever. 'Ultimate Unboxing' was shot in Barcelona, and stars unboxing expert & YouTube superstar SuperSaf. The online film shows SuperSaf put the Ionicâs heart-rate monitor to the ultimate test, by reviewing the smartwatch as he skydives from 14,000 feet.
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