McCann Manchester is set to launch a major integrated campaign for Smyths Toys Superstores with the aim of getting every child in the UK & Ireland into a Smyths Toys store in the run up to Christmas. The campaign, Snot, the Toy No-one Wanted, breaks on October 14 across Sky, Channel 4 and ITV with a 60 second TV commercial backed up by an integrated campaign that spans TV, radio, online, social media, PR and in-store. The work builds on the success of last year's highly successful campaign.
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