Facing the proliferation of telephone use behind the wheel, Seecuritee Routiere launches a new billboard campaign in 75 French cities using a 4X3, 8m2 back-of- the-bus format. Radio spots will serve to reinforce this message regarding distractors, using the new Behind the wheel, cell phones can kill, signature. Approximately one personal injury in ten is reportedly linked to telephone use while driving. To raise awareness about this epidemic, Securite Routiere chose to create an immediate link between cause and effect. The campaign was produced by the world-famous photographer Vincent Dixon.
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