It's an exciting time for Team Xbox with Xbox One X launching in all Xbox One markets starting Nov. 7. Built from the ground-up with 40 percent more power than any other console, Xbox One X delivers an immersive true 4K gaming and premium entertainment experience. In order to appeal to all gamers, our 'Feel True Power' campaign via 215 McCann, focuses on more than specs. Our :60 anthem spot "Feel True Power" takes our audience on an emotional roller-coaster featuring core responses to power
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