For the third year in a row, Myer's Christmas characters - Elf, Reindeer, Mouse and Angel - are back in the latest campaign developed by Clemenger BBDO, Melbourne. This year's launch film, titled 'Elf's Journey', sees Elf become frustrated at Reindeer, Mouse and Angel for not taking Christmas seriously enough. Elf duly sets out in search of more dependable decorations who share his dedication to the season. Despite meeting many new decorations on his journey, Elf realises that Christmas should be spent with those he loves, and returns home to be reunited with his gang.
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