adam&eveDDB has launched a hard-hitting campaign to highlight the work of the Internal Committee of the Red Cross (ICRC) in locating and reuniting families separated by conflict, violence and disaster. The film, which breaks online today, uses CCTV footage of parents and grandparents desperately searching for children that they've lost and asks the audience to imagine that feeling lasting for years as opposed to just a few minutes. The film finishes by showing real moments of families torn apart for years being reunited thanks to the work of the ICRC.
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