The Mercado Livre campaign brings the magic of the date through a history of a little boy who wants to see the snow at Christmas time, but lives in Brazil. With the concept 'Find the Magic of Christmas at Mercado Livre', the movie reveals, in a emotional and ludic way, how the platform contributed to the boy's dream get realized. The creative strategy was designed by REF+T, consolidated among the five majors independent agencies in Brazil.
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