Colonel Sanders has landed in France. The famous fried chicken chain opened its first restaurant in the country back in 1991 but, 26 years later, only 3% of French people know who he is. For over a quarter of a century his trademark face has appeared on buckets but has never been a part of the brand's communication. Until now.
KFC, along with its agency Sid Lee Paris, are building his story, launching a new communication platform to kick off the year.
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